SpinOne
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Veteran Member
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Posts: 4,059
Re: Olympus should make better midrange options..
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VBLondon wrote:
If "compact" to you means "ultra-tiny," that was the GM5, which failed.
I don't know what it should be, my point is there's nothing smaller than the G9/M1.ii which is up-to-date, premium and compact.
Sorry, but I'm still not interested in joining you on the hedonic treadmill.
Digital cameras are mature, and you gain very little today by purchasing a new camera every 12 months. Heck, in many respects, the New Hotness (Z and R) seem years behind the "outdated" E-M5 ii -- no high-res multishot, no Live Bulb/Live Composite, no focus stacking, no IBIS on the R...
There is no real difference between 16mp and 20mp; I make 16" x 20" prints from both interchangeably. It's a mere marketing point.
So other than better C-AF, what do you really need from a new E-M5...?
By not updating the Pen F or M5.ii, Oly has left a big gap between the excellent (but large and expensive) M1.ii and the rest.
The E-M5 needs a refresh, but... Let's face it, digital cameras are mature, and both Olympus and Panasonic jam these tiny cameras with tons of features.
This suits the segment who love those features, which to many non-m43 users are somewhat "secondary" but doesn't suit people wanting the core attributes (sensor, AF, EVF) to be as good as available by market standards.
Erk? Pen-F has a 20mp sensor, excellent EVF, 5-axis IBIS, single-shot AF that's hard to beat, and a ton of features. Neither Pen-F nor E-M5 ii has an outdated EVF, certainly not for a midrange camera. It is only C-AF that is behind.
Bleh.... most overrated M43 lens ever
The small primes aren't much larger than the pancake, and are generally better quality.
It's great that there are both small primes and pro primes in the 100-odd (?) native lenses in m43. I'm just saying that this large range of lens choices might be nicely complemented by a couple more fast pancakes.
If there was a genuine demand for pancake lenses, I'm sure that manufacturers would make pancake lenses.
Yeah, well. I am mystified why people think that a camera line that did not sell in the past will suddenly start selling.
But the m5 line and Pen line sold well. So why haven't they been updated?
• Cameras are a dwindling market. Throwing huge amounts of R&D at a shrinking market is not a sure path to profitability.
• Digital cameras are mature. That means new cameras offer fewer and fewer advantages over the previous ones. The days of needing a new camera every 6 weeks just to scramble for basic functionality are long over.
• Presumably, the E-M1 ii and Pen-F still sell well. For all we know, the E-M5 ii may still sell fairly well, too. At this point, all three have likely paid off their initial costs, meaning that margins are solid.
Most people do not understand that chasing market share, especially in a shrinking market, is not a solid path to profitability. Margins are more critical now than ever, and developing cameras is an expensive undertaking -- even if the camera doesn't have a lot of new features.
Not every decision by every manufacturer is genius. But I'm fairly confident they have more information than we do. If they aren't making tiny bodies, or tiny lenses, or frequently refreshing camera bodies, they're making decisions based on information we don't have -- but can guess at, based on what they're making.
To be fair, just about all of the other makes have 'neglected the middle' recently; launching new flagships bodies, with token refreshes of the entry level, so m43 is not alone in this. But compactness is the most unique advantage of the system, so under-serving it seems a loss to me.
As I have mentioned before: Have you looked at the new competition? To put it mildly, Z and RF lenses are not emphasizing portability; I think the RF 28-70 is as big as my head! M43 practically has that locked up by default.
If Nikon issues a number of pancake lenses, I'll change my tune. Until then, I am not really convinced that Olympus' path to corporate bliss is just to put out a decent refresh of the E-M5.