SpinOne
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Veteran Member
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Posts: 4,059
Re: Olympus should make better midrange options..
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MaciekPruski wrote:
I wonder if producing all these $1500-$2000 bodies is really that great a strategy for Olympus (and Panasonic too..).
Seems to be working.
It might be ok short term because it brings them more money but it also scares people from buying into the format and they are going to loose customers to Sony, Fuji, and now Canon and Nikon also have mirrorless..
Sony, Fuji and Canon already have entry-level and midrange offerings. Lots of 'em.
The current midrange models from Oly aren't very good.
They're on par with pretty much all other midrange offerings, except that the C-AF is not as good.
Pen-F uses the latest sensor, has high-res multi-shot, a unique JPEG control, and looks amazing. E-M5 is long in the tooth, but is likely to get replaced next year.
Especially that they "dumb down" these cameras on features like control dials and interface and advertise them as cameras for selfie crowd. The e-pl9 and em10 mk iii both have this problem.
Those are entry-level. Not midrange.
I would instantly buy a new Olympus if it was just a compact body, modern sensor and at least two dials and a touchscreen.
Pen-F
They can save other features for the flagships like weather sealing, better autofocus, high framerate, bigger battery life etc. But the cheaper options should also have appeal for real photographers.
Pen-F
Currently to have a noticeable upgrade from my e-p3 I would have to drop big dollars on a Pen f. And the competition at this price point is fierce, I could buy a Fuji, a sony a7, a Pentax Kp, sony a6500, a high end Panasonic etc. That are all compact and have great IQ.
Pen-F is $1000 USD new. That's $200 off launch price. A little high, but not bad.
Fuji X-T20 body only is $900
Sony A7 is 4 years old
Sony A6500 is $1200 USD new
Panasonic GX9 is $1000
Among that group, Pen-F seems pretty competitive.
Panasonic GX85 for $600 with lens is probably the best deal, though I think I'd class that as "really good entry-level." Pen-F is definitely a step up from the GX85.
Panasonic have more choice there but their most appealing gm line is getting older and older and annoyingly they reserve better jpeg processing for more expensive models
GM line is history, gone, finished, it is an ex-camera offering.
Your thoughts?
E-M5 needs a refresh. Pricewise, it'll probably be $1200 or so (hopefully with a kit lens).
Otherwise, I don't think Olympus will win on price. Chasing market share by slashing your margins to the bone is a game for suckers, not a way to produce healthy profits. It sucks for people who want to buy shiny new toys every 12 months, but such is life.