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What's happening, Olympus? And the E-M5 III ?

Started Jun 28, 2018 | Discussions

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Ab Latchin • Senior Member • Posts: 2,230

Re: Reading all the comments here

In reply to Sergey Borachev • Jun 29, 2018

Sergey Borachev wrote:

Ab Latchin wrote:

I am surprised few have noticed that everyone has their Goldilocks camera, their acceptable price point etc.

The 1.2 lenses are to sell to existing customers, a very good strategy as they aren't going to sell any more 1.8 lenses as the market is saturated and 1.4 lenses are even less differentiated than 1.2 is from 1.8

My guess is that those.exotic lenses can only sell to a very small portion of the existing customers. So it's a very small target. I would think the R&D could be better spent on updating its outdated cameras

This comment applies to all professional grade lenses vs the user base. How many 12,000 400mm f2.8 lenses do you think Sony will sell?

Just because you keep saying the cameras are outdated doesn't change the quality of the images they produce.

As for camera bodies, you say 18 months like it is a lifetime. Camera manufacturers will leapfrog each other in some areas. And while you hyperbole suggests the EM1.2 somehow was left behind it still leads in tech in more areas than you seem to want to see.

My comments considered also the price and competitiveness of the E-M1 II. If it's so advanced, it does not need to be discounted $500 so quickly. It's a flagship.

Probably as a part of the life cycle of the camera. Understand if they start at $1800 the same argument would be made to push it to 1400 etc. Except of course the money they didn't make.

You don't seem to understand most em1.2 cameras are not for people who don't understand the format trade offs. They spend their money in a considered and intelligent way. Because you can't see the trade offs or value doesn't mean it isn't there is simply means the benefits are not valued by you.

The big question now is, what will they do with their system. The 1.2 lenses show a commitment and allow for sales of the em1.2 and lenses by supporting the upper end of the product range allowing both established user within to upgrade but also knowledgable photographers to have something to switch to.

The lenses bring in sales while the bodies are between cycles.

Expensive lenses need to deliver high quality images commensurate with their prices. I believe there is a limit to what IQ these lenses can deliver (mounted on a M43 camera when compared to what can be obtained from larger sensors cameras with similarly priced camera+ lens package). Like Sony A7 III or Fuji latest offerings. You are right that these lenses are aiming at those already in M43. R&D in cameras are more likely to attract new buyers IMO.

Again, you say this like it is true. I assume you own neither any f1.2 lenses nor the em1.2 body. This already makes everything you write somewhere between an opinion and an assumption. The simple and tested truth is these f1.2 lenses punch well above their weight on the 20mp sensor. In fact it too to nearly f2.8 for the 5dm4 plus 50mm f1.2 to catch up in resolution and the bojeh and other IQ characteristics were far superior on the Olympus lens.

It seems value again goes beyond your assumptions.

Olympus is aware that Canon and Nikon will enter the market in a serious fashion, anything they release or announce will be lost in the noise of the giants moving into the space.

That's no excuse for delaying the E-M5 III, which is not competing with new FFs coming out at nearly double the price. The real reason, I suspect, is poor strategy and planning. I am speculating but it seems they probably are scrambling to revert to a Plan-B, when they realised 16MP and whatever they had planned are not going to be worth releasing. Right or wrong, the outcome is the same, there is nothing to update this old model that is becoming increasing important, given the less rosy future prospects of the E-M1 line.

This is where you seem to not understand marketing. Announcing an update to a camera a couple of months before your biggest competitors announce something much anticipated and brand new is just silly. Better you let the dust settle and have the last word.

Once the dust is settled I wouldn't be surprised to see them take advantage of the acknowledgement of mirrorless as the future, and M43 as one of the most advanced systems on the market with an incredible lens suite.

So, patience. You say the em5.2 is outdated and yet mine still keeps earning me money. Somehow my commercial clients don't seem to be as tied up in knots as the artists and photographers here.

My E-M5s are also still working and I haven't updated them as I look for more IQ Improvement (and at reasonable cost) than what has been available. There's only so much that lenses alone can do. I still think the E-M5 III is too late. It will be too late, if it can only be released in May 2019 as speculated, but hopefully not too little again.

Too late? What, is the rapture happening ? If you are using the original em5s again you are not a customer of massive value to the seller. M43rds will always trail larger formats the the absolute end of the spectrum, however IQ improvement for the 20mp sensor are very real, even is fly by night testers claim otherwise. Just because you use a camera for a few days doesn't mean you can leverage it to its fullest potential.

One of the things most people that switch to m43rds say is the way they seem to rise above their specs.