bobn2
•
Forum Pro
•
Posts: 71,955
Re: Panasonic should produce their own micro 43 sensors
16
razorfish wrote:
I believe this guy is on to something regarding the G9 and micro 43 development in general, from the perspective of someone considering various formats.
https://www.youtube.com/watch?v=SOPaYdz9lw0
He is basically saying that the G9 seems extremely interesting, but he can't understand why they are using the same sensor as the GH5. Why no new sensor?
Well we all know that Panasonic are using Sony micro 43 sensors, so until Sony develops a new one, there will be no new sensor in Panasonic models.
We all also know that the size of the micro 43 sensor is more than big enough, and that the current Sony 20MP sensor is capable of impeccable image quality.
Still, a format will always be measured against what is offered by competitors. Sony are continuously developing 35mm sensors, and putting new camera models onto the market, in an effort to show the superiority of the oversized 35mm format. And you can't really blame Sony for focusing on sensor development for their own cameras.
Meanwhile, Panasonic has used its knowledge of digital displays to put the best EVF ever into the G9. Panasonic also seems to have great expertise when it comes to other parts that go into a digital camera, including also the optics for the lenses. Everything except the sensor itself.
So why is this? Is it really so difficult to produce a micro 43 sensor, that Panasonic must rely on their greatest competitor to produce this vital part? For a large electronics company like Panasonic, it seems weird to me that they're not able to produce this part themselves.
You don't know very much about how business works. Sony and Panasonic are huge corporations and the camera operations are small parts of them. In the case of Sony, the sensor business (Sony Semiconductor Solutions) is much larger and more profitable than the Imaging business, and certainly doesn't turn away customers for the sake of the little imaging division (see Nikon for example, they just got two bespoke state of the art sensors from Sony for the D500 and D850).
Panasonic is one of the world's largest producers of electronics components and Sony cameras (as well as everyone else's) are stuffed full of them. They certainly aren't ever going top stop selling Sony those components just because it competes with their camera business.
So far as the image sensor business goes, there was an image sensor division of panasonic, but for business reasons they decided to spin it out into a joint venture with TowerJazz (an Israeli company). That business always had a wider market than Panasonic and Olympus cameras, but was having difficulty competing with Sony SS, as is every other sensor manufacturer.
Which is about what the problem is. Because Sony SS has become so huge they can afford to put a lot more into R&D than other sensor suppliers, which means that its sensors are generally better. the choice Panasonic's camera division has is buying the best sensors from Sony and probably spending more for not such good sensors from TPSC. Not surprisingly, it goes with Sony.
You idea that "only focusses on development for its own cameras' is very wide of the mark (and the description of the FF sensors as 'oversized' rather displays where you are coming from - they are not 'oversized' with respect to the MF sensors that Sony SS also makes, even though Sony Imaging makes no cameras in that market). Sony SS will develop a bespoke sensor for anyone that pays for it, as Nikon shows. Olympus and Panasonic are about the only market for mFT sensors (well, there's Xaomi). Sony SS would happily develop new ones, but they have to make a profit on them, which means that Olympus and Panasonic either have to pay the R&D up front or guarantee volume.
-- hide signature --
Tinkety tonk old fruit, & down with the Nazis!
Bob