What makes a good homepage for a wedding photographer ?

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DSLRShutterBug
DSLRShutterBug Junior Member • Posts: 44
What makes a good homepage for a wedding photographer ?

I've been redesigning my wedding photography homepage a lot, running back and forth between balancing content and seo, procrastinating about the image sizes I should use (I'm into showing higher res photos because it provides a better visual experience with all the high res screens hitting the market now), and how many blog links to showcase at the bottom.

I'd like to hear your thoughts on my homepage and please feel free to showcase examples of your own and contribute to helping fellow photographers make better home pages.

Mine is www.mickealphoto.com

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Colin K. Work Veteran Member • Posts: 3,686
Re: What makes a good homepage for a wedding photographer ?
2

Well here is something to keep in mind.

My kids are of an age where they and their friends are getting married - after asking me to do the shots (which I refuse), they then go looking for photographers on the 'net.

And here's the thing - they invariably do this using their phones. So from that I would say make your site work well on mobile devices is the number one criteria. From that it follows that image sizes need to be fairly small.

I think the object of the site is to initiate a contact, which you can then follow up - perhaps with a visit with your portfolio (electronic or otherwise).

Bottom line, these days, if you're not designing for mobile you're probably wasting your time.

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Colin K. Work
www.ckwphoto.com
www.pixstel.com

eFilm Senior Member • Posts: 1,140
Re: What makes a good homepage for a wedding photographer ?
1

DSLRShutterBug wrote:

I've been redesigning my wedding photography homepage a lot, running back and forth between balancing content and seo, procrastinating about the image sizes I should use (I'm into showing higher res photos because it provides a better visual experience with all the high res screens hitting the market now), and how many blog links to showcase at the bottom.

I'm afraid you're wasting your time. I agree with Colin here, most of the potential clients are millenials these days, and the've been weaned from breast milk with cellphones, and most of the time they hang out in social media.

Again, like suggested above, consider your website as a landing page first, make sure it's responsive and accessible with mobile devices, and keep all the higher res photos and other excessive tweakery inside a gallery that is aimed for desktop/big screen viewing. That gallery may no longer be the primary tool to win them over, though.

So rather than using endless hours on agonising over SEO, image sizes and stuff, specialise; Take a moment to decide who is your most preferred client, what are they like, and then make sure you've got a clear headline, snappy piece of copy and a sample photo or two on the main page that will attract that particular kind of client and no one else. Rather than having umphteen blog links on your main page, make sure you've got a clear opt-in window to book a wedding. Add client testimonials if you have some.
Make sure you've got a presence in social media. Add good stories to your preferred sample photos, then add a link to your website. Respond to their comments, too. ink to your blog in social media as well. Have a Pinterest board, for example, which is popular among women in particular. And so on.

Your photos may be great and no doubt they are, but that alone, let alone high res photo samples on the main page, is no guarantee that the right bride and the sponsor, her mother, will be attracted to your site over all the other ones with great photos.

Colin K. Work Veteran Member • Posts: 3,686
Another thing

Make sure your pricing is easily accessible and clear. Many couples are on a budget and don't want to waste their time (and yours) making contact only to find you're out of their price range.

This is one thing that has really irritated my daughter-in-law to be - and a lot of photographers have lost a possible client because of this.

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Colin K. Work
www.ckwphoto.com
www.pixstel.com

BAK Forum Pro • Posts: 22,517
Show some real weddings
1

A lot of web sites have no photos showing guests and photos of the family.

BAK

DSLRShutterBug
OP DSLRShutterBug Junior Member • Posts: 44
Re: Another thing

I would say the main reason many photographers dont list pricing is to be able to get the client to fill out a form and then the photographer is able to make a good sales pictch on the phone. Once you show how friendly you are and build rapport you are much more likely to get hired than just a plain price list online. Also for ppl on a budget it depends if you are a budget photographer to begin with.

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Colin K. Work Veteran Member • Posts: 3,686
Re: Another thing
3

DSLRShutterBug wrote:

I would say the main reason many photographers dont list pricing is to be able to get the client to fill out a form and then the photographer is able to make a good sales pictch on the phone. Once you show how friendly you are and build rapport you are much more likely to get hired than just a plain price list online. Also for ppl on a budget it depends if you are a budget photographer to begin with.

I think that's old thinking. Fill out a form? You must be joking I'd suggest for the majority - possibly 80% - completing a form is never gonna happen in the first instance.

Also nearly everyone has a budget ... budget doesn't mean cheap. The pricing you set will target your services at the sort of client you want, whether it be $10k or $1k - not only is this clearer to the client as to what sort of service you offer, it saves a lot of time wasting on both sides.

You are entirely right about phone calls and building a rapport. but you need to get that phone call, and ideally that call isn't wasting anyone's time.

What I see happening with my kids and friends is a get together with friends and flicking through possible photographers on their phones. There are simply too many photographers available - put any hurdles in their way, or leave out key info, and they simply move on to the next photographer.

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Colin K. Work
www.ckwphoto.com
www.pixstel.com

DenWil
DenWil Veteran Member • Posts: 3,039
Re: What makes a good homepage for a wedding photographer ?
1

A tear sheet from the cover of a bridal or Martha Stewart Living caliber magazine.

2nd best- a really great  magazine cover quality photo,  featuring  comparable  people and styling.

3d- If you work in a small market  combine the above  with a locally revered and highly recognizable location which gives prospective clients  a connection to you.

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dw
denniswilliams.net

NottsPhoto Senior Member • Posts: 1,071
Re: What makes a good homepage for a wedding photographer ?

There is really only one thing which makes a good homepage for a wedding photographer.

if it's on the front page of Google.

look at what you need to do that,  and you will get it right.

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DSLRShutterBug
OP DSLRShutterBug Junior Member • Posts: 44
Re: What makes a good homepage for a wedding photographer ?
1

NottsPhoto wrote:

There is really only one thing which makes a good homepage for a wedding photographer.

if it's on the front page of Google.

look at what you need to do that, and you will get it right.

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www.pageonephotography.co.uk
Striving hard to be the man that my dog thinks I am.

Absolutely agree. Seo is 1st priority. If you dont show in search then you dont exist. But part of SEO is making an engaging homepage which is what this whole thread was really created for discussing.

-Anthony

www.mickealphoto.com

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NottsPhoto Senior Member • Posts: 1,071
Re: What makes a good homepage for a wedding photographer ?
1

DSLRShutterBug wrote:

NottsPhoto wrote:

There is really only one thing which makes a good homepage for a wedding photographer.

if it's on the front page of Google.

look at what you need to do that, and you will get it right.

-- hide signature --

www.pageonephotography.co.uk
Striving hard to be the man that my dog thinks I am.

Absolutely agree. Seo is 1st priority. If you dont show in search then you dont exist. But part of SEO is making an engaging homepage which is what this whole thread was really created for discussing.

-Anthony

www.mickealphoto.com

if you look at what it takes to get on the front page of Google,  you'll get yourself pointed in the correct direction to create an engaging home page.

the search for a good home page is not distinct from getting good seo,  and if you examine your competition and thence what it will take to get a front page organic listing,  you'll end up getting what you seek....

the people here,  myself included,   cannot deliver on your question because we don't know what the particular need is for you.

my advice is therefore is to seek the answer from Google...    via looking at how your competitors have been succesfull.

seo is no longer seperate from creating engaging content...  it's a reflection of.

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BAK Forum Pro • Posts: 22,517
Up to my ears in SEO
1

Good commentary, Nottosphoto. Adding to your thoughts

We're helping five clients with their Search Engine Optimization right now.

I'm finding myself fed up with the gurus who post hints and tips and rules, and we keep going back to telling clients that the key to good SEO is having a good web site.

That, of course, sounds both simple and simplistic.

And leads to the question of what's a good web site.

OP, here's some things to think about.

1/ Google believes in understanding what's local.

So make sure Google knows where you are, and your prospects know where you are.

Because photographers dream about getting hired for destination weddings, they like to be vaguer about their location.

That's generally dumb.

2/ Understand what kinds of weddings you shoot, and make it easy for your prospects to find themselves and their needs in you site.

So if you do cathedral weddings, have a clear link to an inside section about these. If you actualy do destination weddings, have a link to that section of your site.

Same for backyard weddings, same for ethnic weddings,...

3/ Crop your photos. Do not show bad shots.

4/ Show you can shoot a whole wedding. I'm amazed how many web site look as if they are a conjob, with models posing and no family, no friends, no kids, no mothers of the bride...

BAK

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