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Price of 40-150 f2.8 zoom is zooming

Started Apr 8, 2016 | Discussions
maljo@inreach.com Veteran Member • Posts: 8,198
Price of 40-150 f2.8 zoom is zooming

Was recently $1299, rose to $1399, and today is $1499.

What gives?

I was on the verge of buying.

maljo

 maljo@inreach.com's gear list:maljo@inreach.com's gear list
Olympus E-M1 Nikon D500 Nikon D850 Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R
Olympus 40-150mm F2.8 Pro
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PlumShots Contributing Member • Posts: 758
Not really...
4

$1499 is the regular retail price since its release.

http://www.dpreview.com/articles/3408120178/olympus-unveils-m-zuiko-ed-40-150mm-f2-8-pro

When you see it for less it's a sale/promotion.

Cheers.

 PlumShots's gear list:PlumShots's gear list
Panasonic Lumix DC-S1R Olympus OM-D E-M1X OM-1
mneidin New Member • Posts: 18
Re: Price of 40-150 f2.8 zoom is zooming

I'm in the same boat. Waiting for it to go back on sale.

 mneidin's gear list:mneidin's gear list
Olympus E-PL7 Olympus E-M5 II Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R Olympus M.Zuiko Digital ED 60mm F2.8 Macro Rokinon 7.5mm F3.5 UMC Fisheye CS +4 more
pixtorial Regular Member • Posts: 421
Re: Price of 40-150 f2.8 zoom is zooming

A string of Olympus promotions have expired, leaving it back at list price. Not sure if we'll see much more sale pricing for a few months, by end of April we seem to hit a lull in camera deals.

OP maljo@inreach.com Veteran Member • Posts: 8,198
Call it what you want...
3

the price was lower and now is higher.

I'm not buying until it hits $1299 again.

maljo

 maljo@inreach.com's gear list:maljo@inreach.com's gear list
Olympus E-M1 Nikon D500 Nikon D850 Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R
SwedishPhoto Regular Member • Posts: 430
Re: Call it what you want...
1

maljo@inreach.com wrote:

the price was lower and now is higher.

I'm not buying until it hits $1299 again.

maljo

Well, you said "What gives", and the people answered.

And i wouldn't call it "zooming". More like in stages. IE: Zoom creeping

 SwedishPhoto's gear list:SwedishPhoto's gear list
Fujifilm X100F Canon EOS M Sony a7 II Sony a7 III Sony FE 70-200 F4 +7 more
mneidin New Member • Posts: 18
Re: Call it what you want...

maljo@inreach.com wrote:

the price was lower and now is higher.

I'm not buying until it hits $1299 again.

maljo

I'm waiting too.

I kind of expected that it would remain on sale after the 300/4 came out. I know they serve vastly different purposes, but thought that the 300/4 would eat into its sales - only so many dollars in the pocket for lens purchases. I'm probably wrong in that everyone who bought the 300/4 probably already has the 40-150 2.8.

 mneidin's gear list:mneidin's gear list
Olympus E-PL7 Olympus E-M5 II Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R Olympus M.Zuiko Digital ED 60mm F2.8 Macro Rokinon 7.5mm F3.5 UMC Fisheye CS +4 more
BDavis Regular Member • Posts: 479
Re: Price of 40-150 f2.8 zoom is zooming

Yep, just wait for a sale.

There is always a sale. Somewhere.

If you sign up to olympus to get their newsletters (ads) then you will kind of get a heads up. They are relentless.

Just check Amazon once in a while.

You will love the lens no matter what you pay.

SkiHound Veteran Member • Posts: 3,939
Re: Price of 40-150 f2.8 zoom is zooming
1

Olympus often has promotional events in which they reduce prices. I suspect that they bring the price back up to full suggested retail ($1,499 for the 40-150 Pro) so that the promotional events are attractive. If they dropped the price to $1,299 and left there, folks wouldn’t think they were getting a good deal when they paid $1,299. So then they’d have to drop the price to $1,199 for promotional events. And for folks on the fence it sort of feels like after they raise the price it kind of feels like “oh crap, I should’ve bought it when I had the chance and it was $1299.” So the next time it’s $1,299 you buy it because that’s probably the best deal you’re going to get. Other companies do the same thing.

OP maljo@inreach.com Veteran Member • Posts: 8,198
Logical

maljo

 maljo@inreach.com's gear list:maljo@inreach.com's gear list
Olympus E-M1 Nikon D500 Nikon D850 Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R
Pikme Senior Member • Posts: 2,176
Re: pay attention to the calendar
1

Not sure where you live, but Olympus US generally has promotions to coincide with the closing of each calendar quarter.

And they can't legally call something a 'sale' unless it has a base price that is higher.  The FTC has specified how much time something can be on 'sale' before that just becomes the regular price.

-- hide signature --

Roberto M.

pede59 Senior Member • Posts: 1,737
Re: Price of 40-150 f2.8 zoom is zooming

SkiHound wrote:

Olympus often has promotional events in which they reduce prices. I suspect that they bring the price back up to full suggested retail ($1,499 for the 40-150 Pro) so that the promotional events are attractive. If they dropped the price to $1,299 and left there, folks wouldn’t think they were getting a good deal when they paid $1,299. So then they’d have to drop the price to $1,199 for promotional events. And for folks on the fence it sort of feels like after they raise the price it kind of feels like “oh crap, I should’ve bought it when I had the chance and it was $1299.” So the next time it’s $1,299 you buy it because that’s probably the best deal you’re going to get. Other companies do the same thing.

Right. See the same with 7-14 pro. It was availablemfor $1199 until end of march. Then it went up to $1299. I did not anticipate that. I was waiting for reviews of the 300/4 and 100-400. But i figure i will make more use of the 7-14..  Now it is wait or pay $100 extra

Roger Engelken
Roger Engelken Veteran Member • Posts: 5,558
Re: Call it what you want...

maljo@inreach.com wrote:

the price was lower and now is higher.

I'm not buying until it hits $1299 again.

maljo

okay..thank you for the news bulletin.

 Roger Engelken's gear list:Roger Engelken's gear list
Olympus PEN E-P5 Olympus E-M1 Olympus OM-D E-M10 Panasonic Lumix DMC-GX8 Olympus E-M1 II +29 more
CelticOdyssey
CelticOdyssey Senior Member • Posts: 2,161
Re: Call it what you want...

mneidin wrote:

I'm waiting too.

I'm probably wrong in that everyone who bought the 300/4 probably already has the 40-150 2.8.

Yup, you're wrong. My longest other lens is the 75......:)

 CelticOdyssey's gear list:CelticOdyssey's gear list
Olympus E-M5 II Olympus PEN-F Panasonic Leica Summilux DG 25mm F1.4 Olympus M.Zuiko Digital ED 75mm F1.8 Olympus M.Zuiko 300mm F4 IS Pro +7 more
Kiwisnap Senior Member • Posts: 1,557
Re: Price of 40-150 f2.8 zoom is zooming

Come and buy in NZ.

US$1310 equivalent at the moment - and that includes 15% tax you can claim back when you leave...

gear1box Senior Member • Posts: 1,536
Re: Price of 40-150 f2.8 zoom is zooming
1

maljo --

Forgive me for presuming that my thoughts on lens portfolio acquisitions are of interest to you.  i only do this (i.e., evaluate capital acquisitions) for a living in the defense sector.  And i've been buying semi-pro photo gear for, er, 45+ years.  Did i mention that i love a deal too?

Firstly i keep a "list" on the back of my mind of lenses that might complement each of my four quite independent photog application "kits"  that i maintain.  At this point in my so-called-life (no kids; cusp of retirement) that list is, frankly, financially unconstrained.  The list evolves, and not just due to applications.  In the past decade escalating resolution demands of newer bodies have driven once-satisfactory lenses out of the portfolio for newer, better, designs for example.

But, on the other hand the list is quite finite: i'm lazy and simply won't carry or use a lot of gear.  And i already have a shelf of MF film lenses that i cannot bear to sell; i don't need another shelf queen.

Anyhoo, for lenses i don't have i more-or-less try to figure how their respective markets work.  So, for example, the 40-150 f2.8 is now a path-breaking premium lens; there is nothing on the market quite as good if you shoot Oly.  So when you see even a modest price break -- and you need it for your use -- i'd say get it.

OTOH there are other types of market situations.  I was in the market for a Panny 12-32 for my PL7 (my go-anywhere, digicam, "kit") last fall.  Hmmm.  It is often included as a kit lens, and thus there is a fairly active secondary market.  i bought a new "white box" kit-breakout for 30% off; in Nikon-land last summer i up-graded my mid-zoom for about 50% off in a similar situation.

But don't miss opportunities: i should have bought that 40-150 f2.8 to shoot my son's indoor Navy graduation last year.  i used a film-era telephoto on my EM5 instead; not the best answer and i'd pay the $1500 to have a good image of him singing the Navy hymn while starting his Navy career . . .

-- hide signature --

gary ray
Semi-professional in early 1970s; just a putzer since then. interests: historical sites, virginia, motorcycle racing. A nikon user more by habit than choice; still, nikon seems to work well for me.

 gear1box's gear list:gear1box's gear list
Nikon D810 Nikon D500 Panasonic Lumix DC-GX9 Samyang 14mm F2.8 ED AS IF UMC Nikon 85mm F1.8G +9 more
mneidin New Member • Posts: 18
Re: Price of 40-150 f2.8 zoom is zooming

I'm worried that the price won't drop until 6/30, when the current prime specials end.

 mneidin's gear list:mneidin's gear list
Olympus E-PL7 Olympus E-M5 II Olympus M.Zuiko Digital ED 40-150mm F4-5.6 R Olympus M.Zuiko Digital ED 60mm F2.8 Macro Rokinon 7.5mm F3.5 UMC Fisheye CS +4 more
sdw1 Regular Member • Posts: 194
Re: Price of 40-150 f2.8 zoom is zooming

Google it:  A new, in box, well-packaged Oly 40-150 f2.8 can be had from eBay - U.S. shipped or not for $1089.00 U.S. to $1109.00 dollars - and free shipping if from U.S. location with some venders.

Some Hong Kong based venders ship from U.S. locations and have positive feedback; aside from slow delivery of 12 days or so.  I wouldn't recommend buying one of these with the thought you might return it - if it has to be returned to Hong Kong...

There appear to be many "watchers".

Read the reviews of venders carefully.

Discount worth taking a chance?

Doc

 sdw1's gear list:sdw1's gear list
Olympus E-M1 II
Kiwisnap Senior Member • Posts: 1,557
Re: Price of 40-150 f2.8 zoom is zooming

mneidin wrote:

I'm worried that the price won't drop until 6/30, when the current prime specials end.

Why does that worry you?

traveler_101 Senior Member • Posts: 2,203
Re: Price of 40-150 f2.8 zoom is zooming

sdw1 wrote:

Google it: A new, in box, well-packaged Oly 40-150 f2.8 can be had from eBay - U.S. shipped or not for $1089.00 U.S. to $1109.00 dollars - and free shipping if from U.S. location with some venders.

Some Hong Kong based venders ship from U.S. locations and have positive feedback; aside from slow delivery of 12 days or so. I wouldn't recommend buying one of these with the thought you might return it - if it has to be returned to Hong Kong...

There appear to be many "watchers".

Read the reviews of venders carefully.

Discount worth taking a chance?

Doc

Probably ok if you locate a good seller with a 14 day return policy. When you get the lens test it yourself to be sure it is good. If not pay for return shipping. Overwhelming odds are that you get a good lens at a much reduced cost.

 traveler_101's gear list:traveler_101's gear list
Olympus PEN E-P1 Olympus PEN-F Olympus M.Zuiko Digital ED 40-150mm 1:4-5.6 Panasonic Lumix G 14mm F2.5 ASPH Olympus M.Zuiko Digital 45mm F1.8 +3 more
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