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Samsung to discontinue its camera sector and focus on appliances and smartphones

Started Feb 4, 2016 | Discussions
Fayewong Junior Member • Posts: 36
Samsung to discontinue its camera sector and focus on appliances and smartphones
2

I keep reading users say it has ended its camera division. Prove it, give me legitimate sources that say they have really decided to end its camera business and not just rumors.

With the newly released NX500, NX 1,  and both premium S lenses . I am baffled at why Samsung decided to leave the camera market when they were doing so good.

I got both 16-50mm and 50-150mm premium S lenses and was waiting to see if they will release a NX2 in the near future. After reading what users have said, I feel like my has heart sunk down a black hole as I have been slowly waiting and collecting my camera gear to find out it may be "discontinued".

It would make sense if Samsung wanted to take a break and not release a new camera every year . Samsung can just release a new camera every 2-3 years when technology gets upgraded. We don't need a NX600 this year or a NX700 next year. Or a NX2 next year when it can be released 4 years later and supply current NX1 users with firmware updates to improve functionality and usefulness since aesthetics wise there is nothing wrong with it.

If it is true, I am quite disappointed. May as well just get the NX1 and not wait on something that will not come true.

Samsung 50-150mm F2.8 S Samsung NX1 Samsung NX500
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Kisaha Senior Member • Posts: 2,300
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

I keep reading users say it has ended its camera division. Prove it, give me legitimate sources that say they have really decided to end its camera business and not just rumors.

With the newly released NX500, NX 1,  and both premium S lenses . I am baffled at why Samsung decided to leave the camera market when they were doing so good.

I got both 16-50mm and 50-150mm premium S lenses and was waiting to see if they will release a NX2 in the near future. After reading what users have said, I feel like my has heart sunk down a black hole as I have been slowly waiting and collecting my camera gear to find out it may be "discontinued".

It would make sense if Samsung wanted to take a break and not release a new camera every year . Samsung can just release a new camera every 2-3 years when technology gets upgraded. We don't need a NX600 this year or a NX700 next year. Or a NX2 next year when it can be released 4 years later and supply current NX1 users with firmware updates to improve functionality and usefulness since aesthetics wise there is nothing wrong with it.

If it is true, I am quite disappointed. May as well just get the NX1 and not wait on something that will not come true.

You are right, the 2 cameras are still competitive, and NX1 i still the best crop-ed hybrid camera, so no need to rush it, but abandoning almost everymarket in the world is not a good sign.
I am not that optimistic any more, but I enjoy using my NX500/NX1 and lenses, so I am not worrying that much for the moment. In 2-4 yeara, I will examine my options again.
Maybe going full frame with Pentax or Panasonic, or waiting for a true great Canon mirrorless. For now NX is the best system for my needs, and a great modern experience.

Kinger
Kinger Contributing Member • Posts: 549
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
4

After getting both the S lens and enjoying the quality of the photos, I think I will probably shoot the NX1 as long as I can find functioning bodies! to replace both those lens and a new high end body will not make sense at any point to me. More likely there will be a severe technology shift that will achieve the same quality without size, bulk and expense.

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pureaxis Regular Member • Posts: 216
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

The reason why there is no concrete word from Samsung is that they are going through a leadership transition right now, where the new CEO seem to be more "software" focused than "hardware, as Samsung's traditional electronic business, including smartphones, TVs, cameras are becoming less profitable. I personally don't feel Samsung will fully withdraw from the camera business given their huge investment in sensors. However, they may keep the camera division in very limited capacity much like their laptop business.

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YI M1
link gaetz Forum Member • Posts: 98
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
3

The reason they are quitting is because they weren't making much money (if any - rumours say the camera division was basically worth nothing). NX products are slowly disappearing from stores and there's no sign that any cameras or lenses are still being produced.

The reason they haven't announced anything is that they're hoping to sell off the remaining stock slowly at retail prices, rather than having to dump it all at heavy discounts in a firesale. I don't see any reason to believe that there's more to the story than that. Yes, there have been discounts here and there, but certainly not very substantial ones with much stock.

Kisaha Senior Member • Posts: 2,300
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
1

The reason they are quitting is because they weren't making much money (if any - rumours say the camera division was basically worth nothing). NX products are slowly disappearing from stores and there's no sign that any cameras or lenses are still being produced.

The reason they haven't announced anything is that they're hoping to sell off the remaining stock slowly at retail prices, rather than having to dump it all at heavy discounts in a firesale. I don't see any reason to believe that there's more to the story than that. Yes, there have been discounts here and there, but certainly not very substantial ones with much stock.

To say that the "camera divison worths nothing" is a false statement. Camera R & D, sensors and lens departments must cost more than the whole of some small camera manufacturers.

Except Sony, and maybe Panasonic/Canon to a degree, all the rest would be willing to sell their souls for Samsumg resources, technology and innovation.

Most people underestimate the importance, and huge achievement of Samsung, producing almost everything, in-house.

Some sources leak that they already have a full frame sensor ready for mass production (old news of course, as they won't produce anything relative any time soon), but Samsung being Samsung, they prefer to absorb the retail loss than selling anything at all.

link gaetz Forum Member • Posts: 98
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
2

Kisaha wrote:

The reason they are quitting is because they weren't making much money (if any - rumours say the camera division was basically worth nothing). NX products are slowly disappearing from stores and there's no sign that any cameras or lenses are still being produced.

The reason they haven't announced anything is that they're hoping to sell off the remaining stock slowly at retail prices, rather than having to dump it all at heavy discounts in a firesale. I don't see any reason to believe that there's more to the story than that. Yes, there have been discounts here and there, but certainly not very substantial ones with much stock.

To say that the "camera divison worths nothing" is a false statement. Camera R & D, sensors and lens departments must cost more than the whole of some small camera manufacturers.

Except Sony, and maybe Panasonic/Canon to a degree, all the rest would be willing to sell their souls for Samsumg resources, technology and innovation.

Most people underestimate the importance, and huge achievement of Samsung, producing almost everything, in-house.

Some sources leak that they already have a full frame sensor ready for mass production (old news of course, as they won't produce anything relative any time soon), but Samsung being Samsung, they prefer to absorb the retail loss than selling anything at all.

The rumour was that the camera division (or subdivision of the cellphone division?) was listed as having zero value on Samsung's balance sheet. Shoot the messenger of that morsel of info if you want; I don't remember who it was. And frankly, if Samsung doesn't want to sell their sensor/lens tech to a competitor and can't find any way to make cameras using them, well then it is basically worthless to us and not much more than a whole lot of sunk costs to them.

I'll believe this fairy tale about a full frame sensor when it happens.

Kinger
Kinger Contributing Member • Posts: 549
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
2

link gaetz wrote:

Kisaha wrote:

The reason they are quitting is because they weren't making much money (if any - rumours say the camera division was basically worth nothing). NX products are slowly disappearing from stores and there's no sign that any cameras or lenses are still being produced.

The reason they haven't announced anything is that they're hoping to sell off the remaining stock slowly at retail prices, rather than having to dump it all at heavy discounts in a firesale. I don't see any reason to believe that there's more to the story than that. Yes, there have been discounts here and there, but certainly not very substantial ones with much stock.

To say that the "camera divison worths nothing" is a false statement. Camera R & D, sensors and lens departments must cost more than the whole of some small camera manufacturers.

Except Sony, and maybe Panasonic/Canon to a degree, all the rest would be willing to sell their souls for Samsumg resources, technology and innovation.

Most people underestimate the importance, and huge achievement of Samsung, producing almost everything, in-house.

Some sources leak that they already have a full frame sensor ready for mass production (old news of course, as they won't produce anything relative any time soon), but Samsung being Samsung, they prefer to absorb the retail loss than selling anything at all.

The rumour was that the camera division (or subdivision of the cellphone division?) was listed as having zero value on Samsung's balance sheet. Shoot the messenger of that morsel of info if you want; I don't remember who it was. And frankly, if Samsung doesn't want to sell their sensor/lens tech to a competitor and can't find any way to make cameras using them, well then it is basically worthless to us and not much more than a whole lot of sunk costs to them.

I'll believe this fairy tale about a full frame sensor when it happens.

The reason the camera division showed zero on the balance sheet year over year is because it was rolled into the phone division. So the camera division would, of course, show zero since everything got lumped into phones. That is the craziness of these discussions. People quote balance sheets like they are a Samsung insider and don't even understand simple accounting practices.

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ttbek Veteran Member • Posts: 4,869
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
1

Agreed, if you can get it off the ground vertical integration is my preferred model. Depending on the implementation you may benefit less than hoped from it though (e.g. if you sell your competitors the same things you use at the same prices). Sometimes it can be good to generate extra income, but other times you're giving away market share depending on how replaceable you are in the market your leverage will vary.

Walmart would build up its suppliers with huge orders that forced them to expand. Then they had full power over the supplier because if they lost the sales to Walmart they would be forced to cut their operation down to their original small size again, if they survive the implosion. Walmart can then just as build up another small supplier. This works for items that are easy to expand manufacturing for, it doesn't work when you want 14 nm process chips right now. There are not many options there, it's pretty much Intel, Global Foundries and Samsung. If you dump one of them in an attempt to extract cheaper prices from one of them, you could be locked out of the market for a long time before another has the capacity to add your chips, if they're even willing to after seeing you try to screw over the other company.

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ttbek Veteran Member • Posts: 4,869
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

If it's true that it was listed as zero it is likely only because it was at the time it transferred to being part of the mobile division, so old camera division listed with zero and there should then be added value in mobile to make it look better (since it was suffering some setbacks) though that would be buried in the detailed accounting. This would have been months before the NX1 release even, around the time of the NX300.

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ttbek Veteran Member • Posts: 4,869
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

Glad someone else read that the same way, sorry to duplicate the info, wrote my comment before reading yours.

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causey Regular Member • Posts: 143
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
3

Yet another misleading, quasi-sensationalistic title. I thought I'd find a link to an article about Samsung's discontinuing its camera division. Instead, the OP is asking other for such links.

-- hide signature --
link gaetz Forum Member • Posts: 98
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
1

Ok, great. Samsung's mobile division must be in deep **** if they think they can benefit from adding a camera division that probably wasn't ever profitable and doesn't actually make any cameras or lenses anymore. This continues to change nothing for NX users.

otto k Senior Member • Posts: 2,252
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

This changed (past tense) things for the worse for NX as mobile division is easily capable of consuming everything coming from camera sub division, leaving nothing for less profitable standalone camera segment.

Case in point, about the same time Samsung introduced their own lens design (and production) as well as sensors (Isocell) in their premium line. Now consider this - over a billion smartphones a year (~400M a quarter) with even smallest sensor 1/3" that has ~60 times less area compared to full frame equals ~20 million dok frame sensors. With front cameras and use of larger sensors (1/2.3") for back ones, as well as taking into consideration that full frame cameras are outnumbered by aps-c and smaller sensors, you get to roughly 100 million cameras. And rising. Now see CIPA numbers. Ouch.

I don't like one bit their (apparent?) decision, but it's not like I don't understand the reasons for it.

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viking79
viking79 Forum Pro • Posts: 14,157
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
2

Just speculation, last time I mentioned this here it got deleted for some reason, so try stating it more discretely:

http://bgr.com/2015/09/08/samsung-layoffs-2015-smartphone-sales/

Last Samsung NX1 Firmware update:

Firmware File (Firmware) ver.1.40 - All OS (MULTI LANGUAGE, 294.13 MB) ?

Aug 21, 2015

Look at the 2 dates. Are they related that last firmware update was before the news story? Who knows (Samsung does).

Eric

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Johnny24 Forum Member • Posts: 95
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
2

Your thread title makes it seem that the a$$holes at Samsung finally decided to come clean and stop screwing with people, by making an official statement.... when in reality it's another a$$hole....

psa32 Forum Member • Posts: 94
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

NX lenses start to disapear in europe.not so easy to find 16 50 mm 2.8....or the 50 150 mm...

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OP Fayewong Junior Member • Posts: 36
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

Johnny24 wrote:

Your thread title makes it seem that the a$$holes at Samsung finally decided to come clean and stop screwing with people, by making an official statement.... when in reality it's another a$$hole....

Yeah, I am sorry. I should have rephrased the statement in the title. I should have put a question mark at the end of the title or put it " Samsung discontinuing cameras?" Or something of similar meaning.

I made the thread 3 AM in the morning , so my common sense just went out the window.

photoreddi Veteran Member • Posts: 7,973
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones

link gaetz wrote:

The reason they are quitting is because they weren't making much money (if any - rumours say the camera division was basically worth nothing). NX products are slowly disappearing from stores and there's no sign that any cameras or lenses are still being produced.

The reason they haven't announced anything is that they're hoping to sell off the remaining stock slowly at retail prices, rather than having to dump it all at heavy discounts in a firesale. I don't see any reason to believe that there's more to the story than that. Yes, there have been discounts here and there, but certainly not very substantial ones with much stock.

You can find used cameras and lenses in excellent condition for very good prices.  B&H had several NX30+18-55mm for $349, about 1/3 of the original price for just the NX30. I got one of them several days ago. What surprised me was the excellent image quality in the corners, much better than Nikon's latest, much improved collapseable 18-55mm VR2.

I returned to B&H the other day and discovered that their Samsung camera Kiosk had been vacated, its space given to some other camera brand. So it goes. But the NX30 should be doing very well for me over the next several years, with or without Samsung's help. B&H seems to have a bunch of these kits as I see that the price has now jumped up to $399.

OP Fayewong Junior Member • Posts: 36
Re: Samsung to discontinue its camera sector and focus on appliances and smartphones
1

photoreddi wrote:

link gaetz wrote:

The reason they are quitting is because they weren't making much money (if any - rumours say the camera division was basically worth nothing). NX products are slowly disappearing from stores and there's no sign that any cameras or lenses are still being produced.

The reason they haven't announced anything is that they're hoping to sell off the remaining stock slowly at retail prices, rather than having to dump it all at heavy discounts in a firesale. I don't see any reason to believe that there's more to the story than that. Yes, there have been discounts here and there, but certainly not very substantial ones with much stock.

You can find used cameras and lenses in excellent condition for very good prices. B&H had several NX30+18-55mm for $349, about 1/3 of the original price for just the NX30. I got one of them several days ago. What surprised me was the excellent image quality in the corners, much better than Nikon's latest, much improved collapseable 18-55mm VR2.

I returned to B&H the other day and discovered that their Samsung camera Kiosk had been vacated, its space given to some other camera brand. So it goes. But the NX30 should be doing very well for me over the next several years, with or without Samsung's help. B&H seems to have a bunch of these kits as I see that the price has now jumped up to $399.

Yeah, I just hope it is temporary. Hopefully Samsung comes bouncing back strong in a few years and have even more growth with new lenses 300mm, NX2 , NX600 etc. I can wait.

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