New m4/3 gear released in last 33 months

Guy Parsons wrote:

Sergey Borachev wrote:

In early 2012, there was valid reason for speculating on the future of Olympus, given the scandal and the fact that its cameras all lacked lustre. But Sony had injected funds into it and then E-M5 came out with a bang.

The timing is a bit different to that. The E-M5 would have been in the works for two years or more before release and before the crisis. I suspect that the release of the E-M5 was hurried unexpectedly to try and get this new hero product out there and create some confidence with the shareholders during the bad press about the crisis.

Timing:

• Financial crisis hits the news October 2011.
• E-M5 announced February 2012.
• E-PL5/E-PM2 announced September 2012.
• Sony buys 11.5% of Olympus September 2012.
• Sony sells down to hold 5% in 2015.

Witness the number of E-M5 firmware updates that flooded out to try and fix issues that were not tested out or created fully during the hurried development time. http://dl01.olympus-imaging.com/ww/ud2/ENU/0001/0970/index22a.html

The 7 months later E-PL5 and E-PM2 came out with the firmware basics that the E-M5 should have had, that's my opinion of course.

Everything that happened at the time made me believe that it was a rushed E-M5 release, but it happened to be the mock SLR shape that so that appealed to the US market more than any of the smaller brick shapes and thus the dollars flowed and shareholders and later Sony were happy.

Regards..... Guy

SONY bought a stake in one of their best customers (sensors) and to also share IP in a market they wanted to get into where Olympus is by far a near monopoly leader (medical imaging) which has traditionally been far more profitable than the camera imaging division that it ironically relies on so heavily on for R&D innovation.

In other words, Imaging R&D (from cameras) is why Olympus medical owns something like a near monopoly share of endoscopes. Sony wanted in on that market.

JB

Yep,

One more camera to add, the Blackmagic Pocket 4K camera.

So popular they still can hardly be found in stock anywhere nearly a year after their release.

https://www.bhphotovideo.com/c/product/1401512-REG/blackmagic_design_pocket_cinema_camera_4k.html

Many GH5 shooters are either adding one or switching to this for video, still of course using the huge m4/3 lens catalog.

JB

I don't get it completely, what is the point of trying to prove that m43 is not dead. To whom? To "them", who say that m43 is dead? But why? If "they" believe this, or say this, then what?

I am a member of m43 system since 2011, but never ever felt the need of proving that the system is not dead. I am really surprised these days that this is a constant topic in this forum, with a lot of cynicism many times (not this time).

I could understand it, if Olympus and its marketing team did this, but individuals, who bought into m43?... Why?...

Cheers,

Loga

Henry Richardson wrote:

Loga wrote:

I don't get it completely, what is the point of trying to prove that m43 is not dead. To whom? To "them", who say that m43 is dead? But why? If "they" believe this, or say this, then what?

I am a member of m43 system since 2011, but never ever felt the need of proving that the system is not dead. I am really surprised these days that this is a constant topic in this forum, with a lot of cynicism many times (not this time).

I could understand it, if Olympus and its marketing team did this, but individuals, who bought into m43?... Why?...

Are you a fan?

Of what?