"But at low ISO nothing can beat this camera." - CEO SIGMA

Started Feb 17, 2014 | Discussions
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TRIODEROB Senior Member • Posts: 1,722
"But at low ISO nothing can beat this camera." - CEO SIGMA

the owner of Sigma has stated that the new "Quattro"  camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

TRIODEROB OP Senior Member • Posts: 1,722
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

will this be the camera of the year ?

papillon_65
papillon_65 Forum Pro • Posts: 27,030
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

TRIODEROB wrote:

the owner of Sigma has stated that the new "Quattro" camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

Sigma cameras are superb at low ISO's so it wouldn't surprise me.

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NexOffender Regular Member • Posts: 328
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
18

Any camera can take good pictures in bright sun. It's like bragging that your car is the fastest downhill.

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crashpc Veteran Member • Posts: 5,323
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
1

Maybe good for critical work or benchmarks, but I don´t give ehm pretty anything... I don´t pay attention to this, as I need unbeatable cam in speed and hi ISO regions more often than I need it in low ISO speed region. This product is also very ugly and I wonder about ergonomics and how one cand hold it, use it, review images and so on. I was into Sigma, happily watching their progress, but this looks like nonsense to me. Step aside and little bit back.

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Why does he do it?

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papillon_65
papillon_65 Forum Pro • Posts: 27,030
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
1

NexOffender wrote:

Any camera can take good pictures in bright sun. It's like bragging that your car is the fastest downhill.

Except some take noticeably better pictures than others.

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fishy wishy
fishy wishy Senior Member • Posts: 3,222
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

It has a funny shape, a bit like a student's technical design project. But does the world need another compact camera that takes unusually detailed pictures of Barbados beach? I have some shots with 110 film that came out quite well, if you're interested.

TRIODEROB OP Senior Member • Posts: 1,722
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

the high iso is also much better now.

funny how easy it is to look at something and with the tone of an expert just "poo-poo" it !

easy to make a digital camera that takes great daytime landscape images ???

i think not - unless you want to pay $30,000 on a phase one medium format camera

this will get you close at 1/30 the cost

on the other hand what-  do I know ?

Graham Hill Senior Member • Posts: 1,355
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
5

NexOffender wrote:

Any camera can take good pictures in bright sun. It's like bragging that your car is the fastest downhill.

It's clear you dont know anything about Foveon sensors.

dinoSnake Senior Member • Posts: 1,608
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
5

the owner of Sigma has stated that the new "Quattro"  camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

That is an awfully restrictive clause of operation. It makes me wonder where the CEO's head is: the test of the works is fighting for higher ISO hegemony and here is Sigma, pretty much saying that they are ignoring an entire market and seeking their own path. And then, year after year, their camera sales fall below their hopes and expectations (I'm sure).

Maybe it's time for the board of directors to look into some new upper management...if only modern corporate boards did more than simply cover their Old Boys Club paychecks.

Jack Hass Regular Member • Posts: 392
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
2

F2.8 and fixed lens is a deal breaker. Not fast enough for the 45/75mm versions, and im not buying multiple cameras for each application. I have one camera with different lenses that can do everything, ill keep it that way.

dinoSnake Senior Member • Posts: 1,608
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

Rest of the world, can't edit from here

papillon_65
papillon_65 Forum Pro • Posts: 27,030
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
10

dinoSnake wrote:

the owner of Sigma has stated that the new "Quattro" camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

That is an awfully restrictive clause of operation. It makes me wonder where the CEO's head is: the test of the works is fighting for higher ISO hegemony and here is Sigma, pretty much saying that they are ignoring an entire market and seeking their own path. And then, year after year, their camera sales fall below their hopes and expectations (I'm sure).

Maybe it's time for the board of directors to look into some new upper management...if only modern corporate boards did more than simply cover their Old Boys Club paychecks.

There are plenty of Landscape and fine art photographers who prize a low ISO specialist camera rather than following the herd of enthusiasts desperate to photograph their cats at the bottom of a well at ISO infinity and beyond.

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Roonal_Z Contributing Member • Posts: 557
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
1

papillon_65 wrote:

... desperate to photograph their cats at the bottom of a well at ISO infinity and beyond.

LOL

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Good Day,
Roonal

TRIODEROB OP Senior Member • Posts: 1,722
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
5

I don't know why I waste my time on this forum.

people make statements that are ridiculous.

and really its disrespectful to someone like the owner of Sigma.

here we have someone who owns one of the last FAMILY run independent remaining lens and camera companies in Japan.

this is a person who has created one of best digital cameras ever produced with regard to image quality -being in the same class as the Nikon D800E.

in addition the company is now producing lens ( art series ) which are in the category of the legendary German makers for a fraction of the cost

his compacts have no peer for the money and now he has stated that he is about to release a camera which will be a "show stopper"

the folks making comments have an understanding of digital cameras which is extremely primitive compared to this person and would do well to keep the mouth shut and the eyes open as they have alot to learn.

there is a very good reason the camera is shaped as it is and there is also a very good reason its a fixed lens

dinoSnake Senior Member • Posts: 1,608
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
1

papillon_65 wrote:

There are plenty of Landscape and fine art photographers who prize a low ISO specialist camera rather than following the herd of enthusiasts desperate to photograph their cats at the bottom of a well at ISO infinity and beyond.

Indeed!

But they usually are NOT using a 45mm-equivalent fixed-lensed large-bodied 'pocket' camera.  Let's hope that the DP1, with a 28mm-equivalent, will keep the Sigma camera ship afloat under the auspices of your premise.

Peter A. Stavrakoglou Veteran Member • Posts: 7,804
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
2

dinoSnake wrote:

the owner of Sigma has stated that the new "Quattro" camera coming out in approx summertime will be unbeatable in sunny conditions.

comments ???

That is an awfully restrictive clause of operation. It makes me wonder where the CEO's head is: the test of the works is fighting for higher ISO hegemony and here is Sigma, pretty much saying that they are ignoring an entire market and seeking their own path. And then, year after year, their camera sales fall below their hopes and expectations (I'm sure).

Maybe it's time for the board of directors to look into some new upper management...if only modern corporate boards did more than simply cover their Old Boys Club paychecks.

There is no board to fire him.  It's a family-owned company and he is at the top.

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dinoSnake Senior Member • Posts: 1,608
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA
4

TRIODEROB wrote:

I don't know why I waste my time on this forum.

people make statements that are ridiculous.

and really its disrespectful to someone like the owner of Sigma.

here we have someone who owns one of the last FAMILY run independent remaining lens and camera companies in Japan.

this is a person who has created one of best digital cameras ever produced with regard to image quality -being in the same class as the Nikon D800E.

in addition the company is now producing lens ( art series ) which are in the category of the legendary German makers for a fraction of the cost

his compacts have no peer for the money and now he has stated that he is about to release a camera which will be a "show stopper"

the folks making comments have an understanding of digital cameras which is extremely primitive compared to this person and would do well to keep the mouth shut and the eyes open as they have alot to learn.

there is a very good reason the camera is shaped as it is and there is also a very good reason its a fixed lens

It has NOTHING to do with the technology of camera making and a LOT to do with BUSINESS DECISIONS.

The CEO of Sigma constantly goes after a small market & its matching demographic, almost (intentionally?) missing out on huge opportunities of grabbing more business, and therefore, more customers and more profit.  In other words, I lament that Sigma isn't doing BETTER and seriously question the motives and decisions of the CEO, who seems to have a limited view of how popular his products could become if only they were targeted to the center of the market.

It is a form of corporate support - I HATE seeing companies fail.  I don't give a rat's turd about the stockholders because, contrary to what Wall Street wants to tell you, your money is NOT guaranteed when you invest in stocks.  I feel sorry for the WORKERS when a business goes under - they usually have very little say in the day-to-day operations yet they always are the first, and greatest, to pay the price for screwups in the form of layoffs, cutbacks, pensions disappearing and losing their livelihood.  Stockholders get to sue a company when their stocks lose value because of incompetent or fraudulent management but laid off workers get a pink slip and told "Too bad".

Who wants Sigma to suffer??!  I certainly don't but almost all their camera releases in the past decade, maybe even more, have been underachievers in sales - SOMEONE has to start taking responsibility for this, don't you think??

dinoSnake Senior Member • Posts: 1,608
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

Peter A. Stavrakoglou wrote:

There is no board to fire him. It's a family-owned company and he is at the top.

Thank you for that information.

Don't think that just because it is family-owned that they automatically make the best business decisions for it - I'd advise you to look at the histories of Toyo Kogyo (Mazda), Daewoo and Sampoong Group to learn something about this.

fishy wishy
fishy wishy Senior Member • Posts: 3,222
Re: "But at low ISO nothing can beat this camera." - CEO SIGMA

TRIODEROB wrote:

the folks making comments have an understanding of digital cameras which is extremely primitive compared to this person and would do well to keep the mouth shut and the eyes open as they have alot to learn.

It's depressing how seriously you take yourself. You post a camera that looks like a student project for comments and then talk to us like we're cavemen when even the manufacturer has limited their claims for it. Might even be the first maker that I've seen admit it isn't for world+dog

Yeah, it'll be a great camera when it takes over the world. Or it will fail miserably, as Sigma cameras tend to do.

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