What will happen to Olympus now??

Started Oct 20, 2013 | Discussions
Martin.au
Martin.au Forum Pro • Posts: 13,223
Re: What will happen to Olympus now??
7

Thorgrem wrote:

Graham Hill wrote:

Olympus is #6 on the list of brands that will disappear in 2014. Time to get used to that.

Just like in 2010, 2011, 2012 and 2013?

Olympus won't disappear. I don't think Olympus will make a ff camera and just keep on making fine m4/3 camera's and lenses.

Olympus quitting now would be akin to Firefly being cancelled. They're on a roll at the moment. I wouldn't be surprised to see them take camera of the year again.

I don't think they'll disappear either.

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MoreorLess Veteran Member • Posts: 4,577
Re: Easy: Olympus will go FF as well. M43 + FF co-exist PERFECTLY

ultimitsu wrote:

007peter wrote:

Olympus can and will go FF too:

http://www.43rumors.com/more-terada-interviews-no-silver-e-m1-coming-we-do-not-exclude-a-full-frame-future/

Every camera maker can say something like that, after all FF sensor can be bought. it is just a matter of building a body big enough to house it.

But to sell such a product, you need a lot than just that.

keep in mind that:

Canon maintain (1) FF (2) APS-C (3) APS-H (4) EOS-M formats

Actually, APS-H is gone and never had any unique lenses, EOS-M is the same APS-C as their DSLR. Canon maintains 3 lines of lenses - EF, EFS, and EOS-M. However, design wise I think EOS-M and EF-S are very close, they can easily share the same design.

there is absolutely nothing preventing

Olympus from maintaining both (1) m43 plus (2) FF format

What prevents them from doing that is launch enough lenses at once to support such a system. It took M43 5 years to get where they are now. the DD OM lenses are way too old, I mean you cannot expect people to buy a brand new FF and then go look for 20 year old lenses to use their camera.

I really depends on the nature of the system your offering I'd say.

m43 has basically looked to offer a smaller alternative to a DSLR in terms of lens lineups minus long tele and some specialist options.

Personally I suspect that a FF mirrorless system that looks to go that route isn't going to be so attractive due to the lens sizes involved, something more akin to Fuji's X system(Leica with AF) seem like it may play to the strengths of FF mirrorless more. With that kind of system its less a case of releasing masses of lenses and more a case of releasing the right lenses at the right places.

Fuji for example got things very right with there 35mm /1.4 on the X system in terms of price, soecs and performance, that lens alone IMHO gave the system a strong launch. Compare that to the Sony 35mm F/2.8 which for me looks serious underspeced(turning a vital lens into a marketing gimmick for a system's small size?) and overpriced.

Bob Tullis
Bob Tullis Forum Pro • Posts: 36,138
Like dogs and squirrels.
3

Sony will steal some of the market from Oly, Panny, Canon, etc.    And they'll play leapfrog moving forward, as usual.

In the meanwhile it appears Olympus is doing fine with the latest release, and I for one am not distracted by any other squirrels that might come up.   You guys/gals can turn the market into a live or die battle as you like.   We're choosing photographic gear for various reasons - world dominance is not one of them afaic.

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Sonyshine
Sonyshine Veteran Member • Posts: 8,892
Re: Like dogs and squirrels.

I think Olympus will do just fine.

Cameras are a small part of its business.

They have stuck to and developed MFT cameras very well indeed.

Olympus glass is highly prized.

Sony has invested in Olympus and the two companies are sharing sensor and lens technology.

I suspect the most vulnerable camera maker at the moment is Nikon - cameras are 100% of its business.

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tinternaut Veteran Member • Posts: 7,740
Re: Might be worth taking time to understand full frame

What its advantages are, what its disadvantages are, and what it will/will not do for you. From what I'm finding out in my own explorations  of where to go next, there's nothing black and white about the answers. As tempting as the new Sony cameras are, I've concluded I'm in no rush.

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stevo23 Forum Pro • Posts: 19,474
Re: Easy: Olympus will go FF as well. M43 + FF co-exist PERFECTLY
2

007peter wrote:

Olympus can and will go FF too:

http://www.43rumors.com/more-terada-interviews-no-silver-e-m1-coming-we-do-not-exclude-a-full-frame-future/

keep in mind that:

Canon maintain (1) FF (2) APS-C (3) APS-H (4) EOS-M formats

Nikon maintain (1) FF (2) APS-C DX (3) CX 1" formats

there is absolutely nothing preventing

Olympus from maintaining both (1) m43 plus (2) FF format

Yes - money. They've posed yet another in a fairly long string of losses.

beside Unlike Panasonic, Olympus has a healthy selection of FF OM Lens to be have one ebay

But that's no way for Olympus to be healthy. They can't make a new FF camera and then tell people to buy lenses on ebay. They have to produce a line of lenses as well - which they know how to do quite well.

My prediction is that Olympus alone will go FF as well, but not Panasonic

Having said that. I agree paying for $1399 Olympus e-M1 "TODAY" is a BAD IDEA. FF is coming, you can dance high or dance low, but FF will wreak havoc across all competitor. To be fair, I also think investing $1200 into a Canon 17-55 F/2.8 is also an BAD IDEA.

Luckily I sold my canon 17-55/2.8 2 yrs ago.

It would be surprised if Olympus will be able go FF. The main reason is that they can't afford it from a fiscal perspective. They just produced/announced their future and it's OM-1.

That being said, I hate to imagine a world where they don't make cameras any more.

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Toccata47 Senior Member • Posts: 2,800
Obviously, they'll implode
1

These cameras can not possibly coexist. As soon an the first m4/3 adapter is available everyone will instantly use them on their new a7. Olympus will have no choice but to take the honorable way out.

ironcam Regular Member • Posts: 100
Re: What will happen to Olympus now??
1

Buying an A7 with  two lenses, will cost you like 3000-4000 dollars. How many people are willing to drop that amount on camera gear? Most camera's that are sold are sub 1000 dollars consumer models. That is where all the money is made. Therefore I don't think the A7 release will have a devastating impact on Olympus camera sales.

memuser Regular Member • Posts: 304
Re: What will happen to Olympus now??

Olympus could go out of Photo equipment of course but MFT should stay on market anyway. I think here's much more preassure from phone cameras side than from FF. With abo ut the same IQ file size of FF is much bigger than MFT, that mean speed is getiing to be factor too. Currently MTF owner can step up to higher IQ simply switching from JPG to Raw but how many do that. I'm not, for example. Also, switching from one to other system had never been easy process consider the cost. New tecnology will freataning both MFT and FF on about the same level. Thanks for reading.

SomebodyFamous
SomebodyFamous Regular Member • Posts: 324
Re: What will happen to Olympus now??
2

Olympus is not committed in any way to cameras. They dumped their hugely popular OM series and went completely out of cameras. Then they brought in a series of ghastly compacts then gave that up. Then they came out with 4:3rd and now look to be dumping that in favor of micro 4:3. The next thing they will do is to dump cameras completely again.

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OP ioshadha Regular Member • Posts: 176
Re: What will happen to Olympus now??
3

ironcam wrote:

Buying an A7 with two lenses, will cost you like 3000-4000 dollars. How many people are willing to drop that amount on camera gear? Most camera's that are sold are sub 1000 dollars consumer models. That is where all the money is made. Therefore I don't think the A7 release will have a devastating impact on Olympus camera sales.

Have you checked how much E-M1 costs with a decent lens?

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amalric
amalric Forum Pro • Posts: 10,839
Sony will disappear in 2015?
3

THE A7 IS A DISASTER WITH WIDES.

At least if one believes this mega-test of rangefinder wides on the A7 by Ron Scheffler:

http://www.ronscheffler.com/techtalk/

There are also some early warnings fro Imaging Resource's Luke, according to TOP.

Native ultrawides will have to go thjrough through microlenses *and* proprietary deconvoloution, if ever:

http://theonlinephotographer.typepad.com/the_online_photographer/2013/10/two-reasons.html

Only total noobs trying to bring havoc to forums could ignore that short distance to flange with large format was a recipe for disaster for wides and ultrawides.

There goes your beautiful contraption for Landscape...

Am.

bluevellet Senior Member • Posts: 2,774
Re: Obviously, they'll implode
1

Toccata47 wrote:

These cameras can not possibly coexist. As soon an the first m4/3 adapter is available everyone will instantly use them on their new a7. Olympus will have no choice but to take the honorable way out.

lol

APS-C NEX gets limited to 10-15MP in crop mode on the A7(r). M43 glass are designed to accomodate a smaller sensor than APS-C. Yeah, people will rush to buy a 1500 dollar camera just to get an adapter to shoot at 6-10MP with m43 glass.

FF is a do-over. If (and it's a pretty big if) Oly goes FF, they have to go full in with new glass. Otherwise, why bother?

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CFynn Veteran Member • Posts: 5,224
Re: What will happen to Olympus now??
5

ultimitsu

I know what the advantages of a larger sensor are. I used to use a Hasselblad (which I still have) and a 6x9 medium format system and sometimes larger formats - as well as a 35mm Nikon SLR system. I believe in using the most suitable tool you have for the job.

I currently also use a full frame DSLR (D800E) and a smaller camera - which usually gets more use because it is more convenient and has all IQ I need for what I'm doing much of the time. I tend to use the D800E where once I would have used medium format and the smaller camera where I would have used 35mm - (and even for a some things I would have used medium format film).

In the late 1970's and early 80's there were a bunch of smaller medium format "645" cameras with SLR like features launched (Mamiya 645, Bronica 645, Pentax 645, Contax 645) - hardly bigger and or more expensive (at least for the bodies) than some top end "pro" 35mm SLRs. They had great reviews in all the photo magazines at the time, and people were predicting they would replace serious 35mm DLRs. Of course they had certain advantages particualrly in terms of IQ and ability to make larger prints etc. For a while many people bought these cameras instead of a 35mm SLR, but after a year or two many moved back because they found the 35mm systems to be much more convenient, somewhat less expensive, and decided that the 35mm IQ was sufficient for their needs.

I see a similar thing happening today with the excitement for "full frame" digital - with more affordable full frame cameras quite a lot of people are buying much more camera than they need.

Only now M4/3 or APS is like the 35mm cameras of the past and full frame digital is like the 645 medium format film cameras back then.

I expect a lot of people buying full frame digital today may decide after a year or two to go back to a smaller system - or at that they want to supplement that full frame system with a smaller one like m4/3 which is easier to carry around.

Some other advantages / disadvantages are outlined here:
http://lindsaydobsonphotography.com/blog/micro-four-thirds-vs-full-frame/

- C

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Thorgrem Contributing Member • Posts: 564
Re: Obviously, they'll implode
1

bluevellet wrote:

Toccata47 wrote:

These cameras can not possibly coexist. As soon an the first m4/3 adapter is available everyone will instantly use them on their new a7. Olympus will have no choice but to take the honorable way out.

lol

APS-C NEX gets limited to 10-15MP in crop mode on the A7(r). M43 glass are designed to accomodate a smaller sensor than APS-C. Yeah, people will rush to buy a 1500 dollar camera just to get an adapter to shoot at 6-10MP with m43 glass.

FF is a do-over. If (and it's a pretty big if) Oly goes FF, they have to go full in with new glass. Otherwise, why bother?

It also seems that everyone things this E-mount ff is going to be a huge hit on the market.

Time will tell but Sony didn't manage to take a significant marketshare for A-mount ff or even A-mount APS-C. The also didn't manage to demolish m4/3 with E-mount APS-C like a lot of people thought in the beginning of the mirrorless competition.

Time will tell, but I think m4/3 will do just fine on its own.

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CFynn Veteran Member • Posts: 5,224
Re: Like dogs and squirrels.

Sonyshine wrote:

I suspect the most vulnerable camera maker at the moment is Nikon - cameras are 100% of its business.

Well not near 100% of their business - but currently around 75% of Nikon's profits. They are however apparently still sitting on quite a bit of cash - so they should have room to breathe.

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CFynn Veteran Member • Posts: 5,224
Re: What will happen to Olympus now??

ioshadha wrote:

ironcam wrote:

Buying an A7 with two lenses, will cost you like 3000-4000 dollars. How many people are willing to drop that amount on camera gear? Most camera's that are sold are sub 1000 dollars consumer models. That is where all the money is made. Therefore I don't think the A7 release will have a devastating impact on Olympus camera sales.

Have you checked how much E-M1 costs with a decent lens?

Yes, but there are plenty of cheaper M4/3 options - some really a bargain - so people can get into the system without spending much.

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bluevellet Senior Member • Posts: 2,774
Re: Obviously, they'll implode
3

Thorgrem wrote:

bluevellet wrote:

Toccata47 wrote:

These cameras can not possibly coexist. As soon an the first m4/3 adapter is available everyone will instantly use them on their new a7. Olympus will have no choice but to take the honorable way out.

lol

APS-C NEX gets limited to 10-15MP in crop mode on the A7(r). M43 glass are designed to accomodate a smaller sensor than APS-C. Yeah, people will rush to buy a 1500 dollar camera just to get an adapter to shoot at 6-10MP with m43 glass.

FF is a do-over. If (and it's a pretty big if) Oly goes FF, they have to go full in with new glass. Otherwise, why bother?

It also seems that everyone things this E-mount ff is going to be a huge hit on the market.

Time will tell but Sony didn't manage to take a significant marketshare for A-mount ff or even A-mount APS-C. The also didn't manage to demolish m4/3 with E-mount APS-C like a lot of people thought in the beginning of the mirrorless competition.

Time will tell, but I think m4/3 will do just fine on its own.

At least APS-C NEX was competing with similar price points with m43.

A7 and the A7r are at price points well above and beyond any m43 camera. I can't imagine someone penny-pinching to get a GF6 or a EPM2 at 300 or 400 bucks only to then suddenly turn around and find 1700 bucks (minimum) for a A7.

While there's still some confusion and fear in the NEX community over Sony's direction with APS-C mirrorless, it would be foolish for Sony to "abandon" it. No matter how well the A7/A7r do, most of the Sony's mirrorless users will be using APS-C. It's just more affordable.

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CFynn Veteran Member • Posts: 5,224
Re: Sony will disappear in 2015?

amalric wrote:

THE A7 IS A DISASTER WITH WIDES.

At least if one believes this mega-test of rangefinder wides on the A7 by Ron Scheffler:

http://www.ronscheffler.com/techtalk/

Yes it will be bad with rangefinder wide angle lenses ~ but that was to be expected, except by some Sony fanboys. It should be much better adapting wide angle retrofocal lenses - most of which were designed for SLRs and DSLRs - but then much of the size advantage goes away.

Some of Leica's newer wide angle lenses are retrofocal designs - and quite big by comparison to their older lenses. Those would probably be OK on the A7 - but they are rather costly.

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OP ioshadha Regular Member • Posts: 176
Re: What will happen to Olympus now??
1

CFynn wrote:

ultimitsu

I know what the advantages of a larger sensor are. I used to use a Hasselblad (which I still have) and a 6x9 medium format system and sometimes larger formats - as well as a 35mm Nikon SLR system. I believe in using the most suitable tool you have for the job.

I currently also use a full frame DSLR (D800E) and a smaller camera - which usually gets more use because it is more convenient and has all IQ I need for what I'm doing much of the time. I tend to use the D800E where once I would have used medium format and the smaller camera where I would have used 35mm - (and even for a some things I would have used medium format film).

In the late 1970's and early 80's there were a bunch of smaller medium format "645" cameras with SLR like features launched (Mamiya 645, Bronica 645, Pentax 645, Contax 645) - hardly bigger and or more expensive (at least for the bodies) than some top end "pro" 35mm SLRs. They had great reviews in all the photo magazines at the time, and people were predicting they would replace serious 35mm DLRs. Of course they had certain advantages particualrly in terms of IQ and ability to make larger prints etc. For a while many people bought these cameras instead of a 35mm SLR, but after a year or two many moved back because they found the 35mm systems to be much more convenient, somewhat less expensive, and decided that the 35mm IQ was sufficient for their needs.

I see a similar thing happening today with the excitement for "full frame" digital - with more affordable full frame cameras quite a lot of people are buying much more camera than they need.

Only now M4/3 or APS is like the 35mm cameras of the past and full frame digital is like the 645 medium format film cameras back then.

I expect a lot of people buying full frame digital today may decide after a year or two to go back to a smaller system - or at that they want to supplement that full frame system with a smaller one like m4/3 which is easier to carry around.

Some other advantages / disadvantages are outlined here:
http://lindsaydobsonphotography.com/blog/micro-four-thirds-vs-full-frame/

- C

great to have your experience shared in the forum !!

Cheers !!

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