Finally new releases from Pentax...

Started Apr 3, 2013 | Discussions
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Benoz
Benoz Veteran Member • Posts: 5,996
Finally new releases from Pentax...
1
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Mark Ransom
Mark Ransom Veteran Member • Posts: 3,880
Re: Finally new releases from Pentax...
1

Yeah, that strategy is getting a little old. It must be successful for them though, otherwise they wouldn't keep repeating it.

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Rod McD Veteran Member • Posts: 5,001
Re: Finally new releases from Pentax...

Just what we were all waiting for........  OTOH somebody must be waiting for them because they keep adopting this strategy.  Personally, I'd never make my 'to buy or not to buy' decision on the basis of color.

I wonder how much it costs to do the design and marketing work and to change all the injection molding gear over to color batch runs......  Just speaking personally, I might watch and wait for deeper changes.

Cheers, Rod

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rwl408 Senior Member • Posts: 1,571
Re: Isn't camera is all about colors ...

and sight? (ok, light if you prefer)

jon404 Senior Member • Posts: 2,090
Re: Finally new releases from Pentax...

They missed Mary Kay Pink, and IBM Blue. Darn.

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Zvonimir Tosic
Zvonimir Tosic Senior Member • Posts: 2,563
Not exactly for the mindset & tastes of this Pentax forum

Pentax is really successful in demystifying 'serious' photography business for consumers and they do it better than anybody else. By making cameras available in colours is part of that long term strategy.

I think Nikon is trying to go that direction too to some degree, or at least there is a desire, but they carry on an aura or 'seriousness', which is hard to get rid of.

Benoz wrote:

...plenty of new nice colors! 

http://www.dpreview.com/news/2013/04/02/Pentax-offers-K-30-in-a-variety-of-colors-and-finishes

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Ben
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Zvonimir Tosic
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baldeagle21b Contributing Member • Posts: 929
Re: Not exactly for the mindset & tastes of this Pentax forum
1

Shows how important the mindset and tastes of these forums are to the decision-makers at Pentax.

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timo Veteran Member • Posts: 4,905
Re: Finally new releases from Pentax...

I would see it as a ploy to keep the sales and marketing guys happy while they wait impatiently for substantial new products. The rep has to have something to talk about when he goes into the shop ...  It's getting a bit tired as a tactic though, and might undermine the brand for those who see the blackness of their camera (preferably scuffed a bit) as a mark of masculine seriousness.

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tim

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K_Photo_Teach Forum Member • Posts: 88
Re: Finally new releases from Pentax...

Camo colours might have been useful for some wildlife shooters.

I want a white one (was available already in white) out of practicality. I live in an extremely hot and sunny part of the world.

But yes when you are eagerly awaiting the next move from Pentax and see this sort of thing it winds you up!

temama Contributing Member • Posts: 609
Aaarghh...How pathetic this is!? NT
3

No text.

Ian J G Contributing Member • Posts: 659
Re: Finally new releases from Pentax...

Mark Ransom wrote:

Yeah, that strategy is getting a little old. It must be successful for them though, otherwise they wouldn't keep repeating it.

I have the impression it goes down well in the Japanese market.

Ian

awaldram
awaldram Forum Pro • Posts: 12,654
Re: Aaarghh...How pathetic this is!? NT
1

temama wrote:

Well it went down a storm for the kx, selling well for the q10 so guess far from pathetic is a sound marketing strategy.

Those more interested in their image than that of the camera are already totting cannon 5d's or better with canon/nikon emblazoned in big letters on their straps so not really much market in the wanna be camp.

Pro's are also already equipped and shooting the cameras they need for their profession so again not much market there either

20 somethings though who want to be different and have fun with their hobby they haven’t had a voice until Pentax decided straight laced dour faced fuddy duddies wasn't the image they wished to portrait their brand as.

I think Pentax marketing and fresh approach is fun and amusing.

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miles green
miles green Veteran Member • Posts: 6,233
Why does it have to be black

Why does it have to be black? Color is more fun.

The color won't affect what is inside, so it's just as serious a camera as the black version. Neither will it cost a fortune for R&D, and if marketing says it will make Pentax more money (and they have experience with this) they so be it!

The olive green one is close enough to camo.

Shouldn't there be a pink one? (Doh, i mean for someone I know, not for me of course!)

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Miles Green
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Corfu, Greece

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Cane Senior Member • Posts: 6,900
Re: Why does it have to be black

Why does everyone get their panties in such a wad here anytime Pentax releases anything that is not directly related to FF? Get used to being miserable.

And btw, cameras don't have to be black and serious to be real cameras. You'd think by 2013 people could move beyond one color.

Manituwa Regular Member • Posts: 429
Re: Finally new releases from Pentax...
1

If Pentax can bolster sales by offering some color, I say good for them!  It doesn't take a design engineer to add pigment, so it isn't hurting development resources at all.  We'll still get our K-3, and that FF body, but I'm thinkin' not in pink.

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R A Roberts

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fakuryu
fakuryu Senior Member • Posts: 1,329
Re: Finally new releases from Pentax...

Benoz wrote:

...plenty of new nice colors! 

http://www.dpreview.com/news/2013/04/02/Pentax-offers-K-30-in-a-variety-of-colors-and-finishes

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Ben
C&C are always welcome.
Please excuse my poor English! My Italian is better!
http://www.flickr.com/photos/benoz/
http://www.dpreview.com/galleries/8665818321/photos
https://vimeo.com/user12766747

I guess this is new for the rest of the world. In Japan and some parts here is Asia, those colors were already available on day 1 (the matte orange is just a boss) and is quite successful in it's home country.

But when Pentax decides to release the limited editions, that is actually news but its almost always exclusive in Japan (Pentax Q Evangelion, Pentax K-r Gundam, etc etc).

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Voff Veteran Member • Posts: 3,429
Re: Finally new releases from Pentax...
1

Manituwa wrote:

If Pentax can bolster sales by offering some color, I say good for them!  It doesn't take a design engineer to add pigment, so it isn't hurting development resources at all.  We'll still get our K-3, and that FF body, but I'm thinkin' not in pink.

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R A Roberts

I've heard that the FF camera will only come in pink...

Voff Veteran Member • Posts: 3,429
Re: Finally new releases from Pentax...
1

I love colored cameras. I really hope that Pentax will release the K-3 in 100 colors like the Q-10. Particularly the silver with brown leather or the olive green with brown leather...yummmmy

temama Contributing Member • Posts: 609
Because they are playing time.

Cane wrote:

Why does everyone get their panties in such a wad here anytime Pentax releases anything that is not directly related to FF? Get used to being miserable.

Because they are playing time,and I'm tired of these marketing games! Please give us something that we want, not just the same cameras with little modifications.

Like:

- FF body


- swivel screen

- new 24mp APS-C camera

James O'Neill Veteran Member • Posts: 4,265
So the K3 turns out to be

A K30 where the 0 got lost in the background  !

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