Nikon tacky advertising in canada

Started Jan 10, 2013 | Discussions
Jon Stock Senior Member • Posts: 1,608
Nikon tacky advertising in canada
1

There was a 4 page insert in Canadian newspapers this week.  They spent money on heavy paper and full color advertising but their marketing was tacky.  In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa?  LOL

-- hide signature --

Jon

 Jon Stock's gear list:Jon Stock's gear list
Epson R-D1x Olympus E-5 Olympus OM-D E-M5 Olympus E-M1 Olympus Zuiko Digital ED 50mm 1:2.0 Macro +12 more
Drewbot Junior Member • Posts: 43
Re: Nikon tacky advertising in canada
1

Well, they also use Ashton Kutcher for the D3200 and the 1 series...

TrapperJohn Forum Pro • Posts: 16,486
What is FX?
1

I know it's special effects in the film industry, and I guess it's one of the two sensor sizes that Nikon has in their dslr line, but if you're not overly familiar with the Nikon line, then the ad is a bit clueless.

Someone throw me a bone here - is it fx or dx that M43 is running off the market?

Slimoli Regular Member • Posts: 225
Re: What is FX?

FX is full frame , a clear indication they are actually concerned about M43 replacing their D800/D600. Wait until the GH3 becomes widely available and the Nikon prices will have to be lower.

micksh6
micksh6 Senior Member • Posts: 2,613
Re: What is FX?
4

Slimoli wrote:

FX is full frame , a clear indication they are actually concerned about M43 replacing their D800/D600. Wait until the GH3 becomes widely available and the Nikon prices will have to be lower.

GH3 won't replace FX, neither any other m4/3 camera will, in the nearest future.
It's an indication that m4/3 or other mirrorless may replace DX, that's why they mention FX as their last resort.

 micksh6's gear list:micksh6's gear list
Olympus PEN E-PL5 Olympus E-M1 Olympus M.Zuiko Digital ED 9-18mm F4.0-5.6 Panasonic Leica Summilux DG 25mm F1.4 Olympus M.Zuiko Digital ED 40-150mm 1:4-5.6 R +6 more
Entropius Veteran Member • Posts: 4,222
Re: Nikon tacky advertising in canada
1

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

That is pretty tacky. But, well, as far as equipment goes, FX offers something that nothing else does: super-low-light, super-narrow-DOF, with the very fast primes and large sensors available for it. (Of course, these things are super expensive, too.)

If you want this stuff, you have three options: Nikon FX, someone else's FX system, or Leica. But for the rest of us, we'd buy Nikon DX if we bought anything from them. But DX isn't special; they're "only" humdrum, very competent cameras, cameras that do a very good job at what everyone else's cameras *also* do a very good job at.

I don't like that marketing has to be this way. Nikon could sell me a D7000 by saying "We have a very good DX sensor here, the best in the business, with enough pixels for most anything; very surefooted and accurate AF; lots of direct controls so you can take the picture you want; a clear, bright viewfinder; a great metering system that just plain gets it right; and a lens for whatever you want to do." But most of that stuff is true for m4/3, too, with the added benefit that it's smaller; the only people who'd be interested are people like me who want something m4/3 doesn't have (in my case, a 300 f/4 lens).

So they don't want to do the same thing everyone else does, just better; they want to advertise the way they're different. That's FX.

 Entropius's gear list:Entropius's gear list
Nikon D500 Nikon AF-S Micro-Nikkor 105mm f/2.8G IF-ED VR Nikon AF-S Nikkor 50mm f/1.8G Sigma 18-35mm F1.8 DC HSM Art Nikon AF-S Nikkor 35mm f/1.8G +1 more
YouDidntDidYou
YouDidntDidYou Senior Member • Posts: 1,576
Re: Nikon tackier advertising in UK

The Nikon 1 advertising in the United Kingdom consisted of " if the Nikon 1 was a coffee machine it would have the perfect cupof coffee ready before you knew you wanted it" blah, blah with an American voice over....

living life to the Four Thirds!
http://www.YouDidntDidYou.com/blog

illy
illy Forum Pro • Posts: 12,160
Re: Nikon tackier advertising in UK
2

YouDidntDidYou wrote:

The Nikon 1 advertising in the United Kingdom consisted of " if the Nikon 1 was a coffee machine it would have the perfect cupof coffee ready before you knew you wanted it" blah, blah with an American voice over....

living life to the Four Thirds!
http://www.YouDidntDidYou.com/blog

you see the Nikon 1 knew you were going to make that comment before you did........

-- hide signature --

The time you enjoy wasting is not wasted time.

 illy's gear list:illy's gear list
Nikon D200 Panasonic Lumix DMC-GF1 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR +4 more
illy
illy Forum Pro • Posts: 12,160
Re: Nikon tacky advertising in canada
1

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

i have a visa card with Nikon on it.....does that men i have twice the artistic ability?

-- hide signature --

The time you enjoy wasting is not wasted time.

 illy's gear list:illy's gear list
Nikon D200 Panasonic Lumix DMC-GF1 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR +4 more
Rriley
Rriley Forum Pro • Posts: 21,846
Re: Nikon tacky advertising in canada

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

cant help thinking it should have an 'i' in between with an 'it' on the end

-- hide signature --

Jon

-- hide signature --

Riley
any similarity to persons living or dead is coincidental and unintended
support 1022 Sunday Scapes'

 Rriley's gear list:Rriley's gear list
Sigma DP2 Merrill Canon EOS 5D Olympus E-3 Olympus E-5 Panasonic Lumix DMC-GH2 +1 more
illy
illy Forum Pro • Posts: 12,160
Re: What is FX?
2

Slimoli wrote:

FX is full frame , a clear indication they are actually concerned about M43 replacing their D800/D600. Wait until the GH3 becomes widely available and the Nikon prices will have to be lower.

Nikon is advertising their product on the open market, they do this so you're more likely to spend your money with them rather than another company.......it's called advertising, it isn't a knee jerk reaction to the the GH3, it's a strategy against all other companies.

-- hide signature --

The time you enjoy wasting is not wasted time.

 illy's gear list:illy's gear list
Nikon D200 Panasonic Lumix DMC-GF1 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR +4 more
IrishhAndy
IrishhAndy Contributing Member • Posts: 868
Re: Nikon tacky advertising in canada

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

FX = Foreign Exchange.

-- hide signature --

A solution looking for a problem !

illy
illy Forum Pro • Posts: 12,160
Re: Nikon tacky advertising in canada

IrishhAndy wrote:

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

FX = Foreign Exchange.

-- hide signature --

A solution looking for a problem !

OMD video

http://youtu.be/FvblnqfOU8c

funny how bashing another brand is tolerated

-- hide signature --

The time you enjoy wasting is not wasted time.

 illy's gear list:illy's gear list
Nikon D200 Panasonic Lumix DMC-GF1 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR +4 more
jim stirling
jim stirling Veteran Member • Posts: 7,356
Re: Nikon tacky advertising in canada
2

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

I am pretty sure all companies have one purpose namely to make money , which Nikon seem  to have done better than their rivals recently. Pretty much all ad talk is banal especially if you are not interested in the product. do you think Olympus,s "beginning of the new" is really any better, or any of the other numerous marketing talk. Picking out one company for special mockery is more a sign of your particular biases , firmly demonstrated by youdidntdidyous reaction to the mere mention of the Nikon 1 ,it's almost a pavlovian reaction with him. In fact the reaction by some here to the Nikon 1, which has been a money maker for Nikon says it all .On one hand you have folk saying sensor size doesn't matter  whining about FF users complaining about the "tiny" mFT sensor, then the Nikon gets attacked it's sensor is too small .The fact that you are posting attacking the branding and marketing talk of a company shows just how much people identify with products, as you seem to take it as a  personal insult

Jim

 jim stirling's gear list:jim stirling's gear list
Panasonic FZ1000 Panasonic Lumix DMC-GF1 Panasonic Lumix DMC-GX7 Panasonic Lumix DMC-GH4 Nikon D810 +12 more
jim stirling
jim stirling Veteran Member • Posts: 7,356
Re: What is FX?
2

Slimoli wrote:

FX is full frame , a clear indication they are actually concerned about M43 replacing their D800/D600. Wait until the GH3 becomes widely available and the Nikon prices will have to be lower.

The only thing  it indicates is the different formats that Nikon have in their range , just as mFT identifies it from the  FT range . As a GH3 and D800  owner regarding still images the Nikon comfortably outperforms the Gh3 in every single area. Now for video the GH3 wins as it is a better platform , it is almost as if they are completely different tools each  with their own pros and cons. It is an almost uniquely "small sensor " phenomenon to devote so many forum posts to complaining about other systems. It may hurt our delicate mFT feelings but to a huge extent the FX users  don't even give mFT a thought, hence why thlittle negligible mention of it in the Nikon FX forums as compared to the hundreds of  such posts that appear here.

Jim

 jim stirling's gear list:jim stirling's gear list
Panasonic FZ1000 Panasonic Lumix DMC-GF1 Panasonic Lumix DMC-GX7 Panasonic Lumix DMC-GH4 Nikon D810 +12 more
illy
illy Forum Pro • Posts: 12,160
Re: Nikon tacky advertising in canada

jim stirling wrote:

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

I am pretty sure all companies have one purpose namely to make money , which Nikon seem to have done better than their rivals recently. Pretty much all ad talk is banal especially if you are not interested in the product. do you think Olympus,s "beginning of the new" is really any better, or any of the other numerous marketing talk. Picking out one company for special mockery is more a sign of your particular biases , firmly demonstrated by youdidntdidyous reaction to the mere mention of the Nikon 1 ,it's almost a pavlovian reaction with him. In fact the reaction by some here to the Nikon 1, which has been a money maker for Nikon says it all .On one hand you have folk saying sensor size doesn't matter whining about FF users complaining about the "tiny" mFT sensor, then the Nikon gets attacked it's sensor is too small .The fact that you are posting attacking the branding and marketing talk of a company shows just how much people identify with products, as you seem to take it as a personal insult

Jim

The fact many have seen Nikon advertising and can tell you what it contains shows you the advertising is memorable. I quite like the Panasonic camera advertising approach as it encourages you to go to their website and check out images from the ad itself.

-- hide signature --

The time you enjoy wasting is not wasted time.

 illy's gear list:illy's gear list
Nikon D200 Panasonic Lumix DMC-GF1 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR +4 more
jim stirling
jim stirling Veteran Member • Posts: 7,356
Re: Nikon tacky advertising in canada

illy wrote:

jim stirling wrote:

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:

TWO LETTERS DEFINE WHO YOU ARE AS A PHOTOGRAPHER.

FX

Who needs talent or artistic ability when you have Visa? LOL

-- hide signature --

Jon

I am pretty sure all companies have one purpose namely to make money , which Nikon seem to have done better than their rivals recently. Pretty much all ad talk is banal especially if you are not interested in the product. do you think Olympus,s "beginning of the new" is really any better, or any of the other numerous marketing talk. Picking out one company for special mockery is more a sign of your particular biases , firmly demonstrated by youdidntdidyous reaction to the mere mention of the Nikon 1 ,it's almost a pavlovian reaction with him. In fact the reaction by some here to the Nikon 1, which has been a money maker for Nikon says it all .On one hand you have folk saying sensor size doesn't matter whining about FF users complaining about the "tiny" mFT sensor, then the Nikon gets attacked it's sensor is too small .The fact that you are posting attacking the branding and marketing talk of a company shows just how much people identify with products, as you seem to take it as a personal insult

Jim

The fact many have seen Nikon advertising and can tell you what it contains shows you the advertising is memorable. I quite like the Panasonic camera advertising approach as it encourages you to go to their website and check out images from the ad itself.

-- hide signature --

The time you enjoy wasting is not wasted time.

yes I think that is true ,

Jim

 jim stirling's gear list:jim stirling's gear list
Panasonic FZ1000 Panasonic Lumix DMC-GF1 Panasonic Lumix DMC-GX7 Panasonic Lumix DMC-GH4 Nikon D810 +12 more
Banger
Banger Contributing Member • Posts: 604
Re: Nikon tacky advertising in canada
1

Interesting, I think it shows Nikon are running scared, because the E-M5 IQ quality, and build quality, and cracker lenses (also Panansonic), are what the vast majority of users want. Despite their negative advertising nobody wants to carry a brick around on a daily basis and certainly not on a trek. And what's worse is they have no real answer to the mirrorless camera technology advance. Sensor technology improvements will result in no FF advantage whatsoever for 99% of users.

In fact, unfortunately they don't even have a sound strategy to offer mirrorles technology, because they have hitched their future to the DSLR, with monstrous lenses and FF bodies which nobody (except in a studio), wants to carry on a daily basis.

Nikon is being defensive and their advertising is a reflection of this, I suspect there is a lot of soul searching going on in the Nikon (and Canon) camps.

Watch this space ....the next 24 months will be very interesting.

Rgds, Rob

 Banger's gear list:Banger's gear list
Olympus E-30 Olympus E-M1 Olympus OM-D E-M10 II Panasonic Lumix G 14mm F2.5 ASPH Olympus M.Zuiko Digital 14-42mm 1:3.5-5.6 II R +6 more
illy
illy Forum Pro • Posts: 12,160
Re: Nikon tacky advertising in canada
1

Banger wrote:

Interesting, I think it shows Nikon are running scared, because the E-M5 IQ quality, and build quality, and cracker lenses (also Panansonic), are what the vast majority of users want. Despite their negative advertising nobody wants to carry a brick around on a daily basis and certainly not on a trek. And what's worse is they have no real answer to the mirrorless camera technology advance. Sensor technology improvements will result in no FF advantage whatsoever for 99% of users.

In fact, unfortunately they don't even have a sound strategy to offer mirrorles technology, because they have hitched their future to the DSLR, with monstrous lenses and FF bodies which nobody (except in a studio), wants to carry on a daily basis.

Nikon is being defensive and their advertising is a reflection of this, I suspect there is a lot of soul searching going on in the Nikon (and Canon) camps.

Watch this space ....the next 24 months will be very interesting.

Rgds, Rob

how does it show they are running scared?

how is the advertising negative?

they have no strategy with the Nikon 1 system?

how is the advertising defensive?

you've made a lot of assumptions there based on virtually no factual evidence by the looks of it.

-- hide signature --

The time you enjoy wasting is not wasted time.

 illy's gear list:illy's gear list
Nikon D200 Panasonic Lumix DMC-GF1 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR +4 more
jim stirling
jim stirling Veteran Member • Posts: 7,356
Re: Nikon tacky advertising in canada

illy wrote:

Banger wrote:

Interesting, I think it shows Nikon are running scared, because the E-M5 IQ quality, and build quality, and cracker lenses (also Panansonic), are what the vast majority of users want. Despite their negative advertising nobody wants to carry a brick around on a daily basis and certainly not on a trek. And what's worse is they have no real answer to the mirrorless camera technology advance. Sensor technology improvements will result in no FF advantage whatsoever for 99% of users.

In fact, unfortunately they don't even have a sound strategy to offer mirrorles technology, because they have hitched their future to the DSLR, with monstrous lenses and FF bodies which nobody (except in a studio), wants to carry on a daily basis.

Nikon is being defensive and their advertising is a reflection of this, I suspect there is a lot of soul searching going on in the Nikon (and Canon) camps.

Watch this space ....the next 24 months will be very interesting.

Rgds, Rob

how does it show they are running scared?

how is the advertising negative?

they have no strategy with the Nikon 1 system?

how is the advertising defensive?

you've made a lot of assumptions there based on virtually no factual evidence by the looks of it.

-- hide signature --

The time you enjoy wasting is not wasted time.

Looking at his posts he seems to be another yet another Olympus fan with a Nikon problem, never came across that before lol. Nikon are obviously running scared because of the huge profits Olympus and Panasonic imaging divisions are making  , no wait that can’t be right they are both losing money .

Just for fun here are the top selling interchangeable cameras in Japan , perhaps he could point out why Nikon should be frightened of the success of the E-M5 , Japan being the best market in the world for Mft.

http://dslrphoto.com/dslr/space.php?do=jranking

Or maybe America, where it doesn’t even feature in the top 150 selling  digital cameras

http://www.amazon.com/s/ref=sr_hi_3?rh=n%3A172282%2Cn%3A!493964%2Cn%3A502394%2Cn%3A281052&ie=UTF8&qid=1357819788

As long as his EP3 is better than those pesky Nikon cameras all is well

Jim

 jim stirling's gear list:jim stirling's gear list
Panasonic FZ1000 Panasonic Lumix DMC-GF1 Panasonic Lumix DMC-GX7 Panasonic Lumix DMC-GH4 Nikon D810 +12 more
Keyboard shortcuts:
FForum MMy threads