Sony announced shortage supply Zeiss 24mm

Started Mar 5, 2012 | Discussions
SDF Senior Member • Posts: 2,131
Sony announced shortage supply Zeiss 24mm

I'm so regret not picking up along with my NEX-7.

Looks like going to be a 3 months back order. No wonder amazon 3rd party seller listed for $1300.

Sony announced a shortage of supply lens "24mm F1.8 ZA Sonnar T * E" for E mount

http://translate.google.com/translate?sl=auto&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fdc.watch.impress.co.jp%2Fdocs%2Fnews%2F20120305_516550.html&act=url

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MT Senior Member • Posts: 1,943
Re: Sony announced shortage supply Zeiss 24mm

Hmmm....does this impact supply in the USA?

Thanks,
MTMT

OP SDF Senior Member • Posts: 2,131
Re: Sony announced shortage supply Zeiss 24mm

Sonystyle - Backorder
B&H - Sold Out
Adorama - Sold Out
Amazon - Sold Out
Ebay - min $250 marked up.

MT wrote:

Hmmm....does this impact supply in the USA?

Thanks,
MTMT

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ADoug Junior Member • Posts: 46
Re: Sony announced shortage supply Zeiss 24mm

Wow glad I pre-ordered mine before the shortage. Hopefully i will get it next month

ADoug Junior Member • Posts: 46
Re: Sony announced shortage supply Zeiss 24mm

SDF wrote:
Sonystyle - Backorder
B&H - Sold Out
Adorama - Sold Out
Amazon - Sold Out
Ebay - min $250 marked up.

MT wrote:

Hmmm....does this impact supply in the USA?

Thanks,
MTMT

Also, the 50mm went from "backorderable" to "sold out" at sony canada a little while ago.

(unknown member) Veteran Member • Posts: 6,202
Glad I got mine a couple of weeks ago! [nt]
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dr jim Veteran Member • Posts: 6,284
Re: Sony announced shortage supply Zeiss 24mm

What a mess. All the scheisters are coming out of the woodwork! Sad to see that even what we once considered legit camera stores gouging as well.
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Just for fun!

Jim

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cxsparc
cxsparc Veteran Member • Posts: 3,430
Re: Sony announced shortage supply Zeiss 24mm

I am slowly getting a little fed up with Sony. I cannot imagine that after a year they haven't been able to ramp up production. Feels almost like communist times when in East Germany you ordered your car and received it after 10-20 years

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N0BOX Regular Member • Posts: 145
Re: Sony announced shortage supply Zeiss 24mm

I really want the new 50mm E f/1.8, but if it isn't available, that just gives me $300 that I would have spent on it to put towards saving up for a Voigtlander 12mm Super Wide-Heliar or extending my Alpha mount reach to 400mm.

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rakurai
rakurai Regular Member • Posts: 134
Re: Sony announced shortage supply Zeiss 24mm

Marketing strategy maybe?

They simply want to hold the supply until April when they increase the prices?

Wicked..

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Ryan_Valiente Regular Member • Posts: 140
Re: Sony announced shortage supply Zeiss 24mm

..Thailand Flood.. something something..

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jonstatt Regular Member • Posts: 420
Re: Sony announced shortage supply Zeiss 24mm

I just bought one at the end of last week discounted (UK). Does anyone know how much the price will go up by? (approx)

SparkleHedgehog
SparkleHedgehog Senior Member • Posts: 2,115
Re: Sony announced shortage supply Zeiss 24mm

i personally believe they're holding back stock until the 1st April price increases and then unleash all these products for mass profit making

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sean lancaster
sean lancaster Veteran Member • Posts: 7,304
Re: Sony announced shortage supply Zeiss 24mm

jonstatt wrote:

I just bought one at the end of last week discounted (UK). Does anyone know how much the price will go up by? (approx)

The price is scheduled to increase by $100. I have the Zeiss 24 and was going to send it back because I can't really justify the price. I've had it less than 2 weeks and just went on a trip without it because I knew it was going back. But knowing I have a good copy makes me reconsider. If there are buyers who want to pay more then perhaps I'll try cashing in. Supply and demand tends to work that way. Hmmm.

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jonstatt Regular Member • Posts: 420
Re: Sony announced shortage supply Zeiss 24mm

100 US increase probably means 100 UK increase here.

For the 24mm I think there are only good copies I would certainly hope so with a lens that price! Mine seems fine and you can see how it holds it sharpness across the frame even at 1.8 compared to the kit lens or 16mm.

viking79
viking79 Forum Pro • Posts: 14,148
Re: Sony announced shortage supply Zeiss 24mm

SparkleHedgehog wrote:

i personally believe they're holding back stock until the 1st April price increases and then unleash all these products for mass profit making

That doesn't make sense either. They could just raise the prices now instead. With all the NEX 7 cameras hitting the market now, people want lenses for them and are buying the Zeiss 24mm. When a bunch of people buy them, stock will naturally run low which will drive up prices. The same thing usually happens when Nikon/Canon release a premium lens like an 85mm f/1.4. They don't produce a whole lot of the super expensive lenses, so supply is always a bit low initially.

Eric
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SparkleHedgehog
SparkleHedgehog Senior Member • Posts: 2,115
Re: Sony announced shortage supply Zeiss 24mm

does make sense as lack of stock creates desire and climax tension (look at apple in the first two months of a product release, helps the want factor)

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jjjaaammm Regular Member • Posts: 153
Re: Sony announced shortage supply Zeiss 24mm

I just got mine from Crutchfields no tax free shipping on Wednesday.

FramerDave Contributing Member • Posts: 662
Re: Sony announced shortage supply Zeiss 24mm

I think Sony is shifting some Zeiss 24mm capacity to produce the black kit lens hence both are now made in Japan.

MT Senior Member • Posts: 1,943
Re: Sony announced shortage supply Zeiss 24mm

You mean black kit lens are made in Japan while the silver ones are made in China? And all the Zeiss are made in Japan?

MTMT

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