david martyn
wrote:
I've been looking at this system for a couple of days now & thinking under what possible scenarios I would use a system like this. So far I haven't come up with a single one.
The saving grace of this system seems to be the possibility of modules other than lens/sensor combos -- mass storage, projector, etc. -- and the remote-control feature (not sure how it works, but apparently they have demonstrated a clever remote-control setup).
So, for some people (key word, some) this system will provide wonderful flexibility even though many more people will find it either constraining or simply too expensive. But that's OK, they don't need to appeal to many or most, just a solid number of "some people."
I agree with most of your reservations, no need to address all of your points, but a few comments...
6) Does it offer anything that m4/3 doesn't already? One prime standard lens isn't an extensive lens range, whereas m4/3 has the most extensive lens range of any camera system. (via adapters)
Viewed strictly as an interchangeable-lens camera system, no, it doesn't offer anything you can't have with m4/3. But I don't think it's really intended to go head-to-head, feature-to-feature.
What it offers right now is the possibility of putting together a kit consisting of a relatively small APS camera (X1/DP1/DP2-level) and an LX-3/G11-level compact using a single body, plus the various non-lens modules they've announced.
I don't know about you, but I've noticed that there are a lot of people out there who carry both a high-end compact and an SLR, or have both and often can't quite decide which to carry at any given moment. Some of them will wind the Ricoh system to be a dream come true.
7) Say Ricoh improve their sensor dramatically two years down the line. With their system you can't use your existing lenses to take advantage of that. The lens/sensor module that you have will then become.... what ??????
Not really a problem IMO. A lens/sensor module bought today will potentially take hundreds of thousands of good photos, no matter what comes out tomorrow -- just like any other camera on the market.
So what happens is that Ricoh launches new lens/sensor modules with the new-and-improved sensor (and probably lens types it hasn't previously released), and you still have a platform to use your old 2009-vintage lens/sensor module.
True, you don't get the benefit of the improved sensor with your whole lens collection as users of conventional systems do by getting a new body, but it still doesn't mean that your 2009 modules suddenly become junk.
9) Can you see Ricoh providing sensor modules for other manufacturers lenses?
Not for a good long time, if ever. Their top priority will be to sell their own modules, not attract users of other systems who will buy the body, a lens-mount/sensor module and that's all.
10) To make this a viable system they are going to have to sell in quantity. What market are they aiming for? If someone is looking for a simple, all-in-one camera, will the Ricoh look like a good option?, particularly considering its price. The camera + zoom module is pretty expensive for what it is & there are plenty of other, cheaper options from more well-known companies with more MP's on the label.
I think they're looking for the enthusiast who carries both an SLR and a high-end compact. The question is whether the size savings, appeal of a single interface for the various "cameras", and special features like remote control and special-purpose modules will draw enough people.
While "quantity" is obviously a necessity, I don't think it needs to be a huge mass-market hit. The major SLR platforms do quite nicely on fairly small unit sales compared to the compact-camera market, so it's likely that Ricoh needs only to attract a respectable number of enthusiasts, not a huge number.
12) How much will it cost? If the standard lens/sensor is as stated, how much for a wide-angle/sensor combination for example? What are they going to do about longer lenses? Since the aim is to keep the system small, will they pair a telephoto lens with the smaller sensor? or will it be bigger, thus defeating the object of the exercise.
This seems fairly evident: long lenses will be designed for smaller sensors and brightly lit conditions; shorter primes will be mated to bigger sensors. But the big virtue of the system is that other combinations are possible if demand warrants -- a tiny ultra-wide prime on a small sensor, for example.
Seems likely that all of it will be what most people would consider expensive.
13) After looking at the results with the APS-C sensor, who is going to want to use the smaller sensor?
The smaller sensor offers the advantages of a smaller zoom lens, vs. a bulkier prime, so presumably people will want to mount this combo for sunny-day street photography, for one obvious application.
14) If Ricoh have a good APS-C sensor, and a good EVF which it seems they do, why didn't they make an E.V.I.L camera?.
Well, they did. It's just that they drastically re-imagined where to put the "Interchangeable" part.
I have no idea whether this will fly or flop, but it is intriguing and I can see how some people will adore it.