Pretec 12 GB CF - just $14,900 ROFL!!!!!!!!!!!!!!!!!!!!

Started May 26, 2004 | Discussions thread
greentank Regular Member • Posts: 472
Re: You really are missing the point....

point taken, However, it's still the equivalent to me of a $6,000 wastebasket or a $2000 shower curtain. The DPReview people put the ad on their website, which as you stated contains 99.9% people who will NOT buy this card. They might as well put up news announcements for $5mil digital satellite cameras or Hubbel Telescope optics. The ridicule this product is getting here is totally understandable - its being advertized on an improper forum. But hey....a little harmless ridicule is fun every now and then.

Sean Keegan wrote:

You missed the point. The point is that 'yes' it is really
expensive. Yes no one who does casaul photography or even most pros
would ever even consider buying one at this price. But we are not
who this card is targeting, not by a long shot. Those people this
card is targeting will happily pay this much money for that amount
of memory that you can get in a single CF card no where else!

The point about the higher cost of cutting edge stuff gradually
dropping to levels that you and I can afford is what I was
illustrating. Nothing on this site is cutting edge. Do you really
think the 1DS, SLRn, D1MKII, or any other camera on this site is
cutting edge? Nope, what we consider pro is mass market consumer
equiptment really? Try paying 30,000 or lots more for a digital
camera. Now that is cutting edge equipment, and a pretty large
market for the price, and you will not find them on this site.

Up until now large format digital backs and scanning backs have had
to be tethered to a computer or use hard drives to handle the HUGE
file sizes they produce. Now for the first time it is possible to
make cameras that use this new 12 gig card and release these
photographers from the chains of being tethered, and actually run
for a decent time on batteries. You can bet $14,000 is worth it to
some of these people.

How about high res digital camcorders now being able to get even
smaller using this CF for its storage. For that matter, how about
HDTV cameras that do not need to be tethered or have a hard drive
and that could run on small batteries! I bet people like George
Lucas could use quite a few of these cards in his production of
Star Wars Episode 3 which like Episode 2 is being shot completely
digitally. TV ads sometimes have budgets in the millions, and many
of them have larger budgets than most movies! Having a HD camera
truly portable and small is a huge advantage and a drop in the
bucket of their budgets.

How about doctors being able to carry around a PDA or tablet PC
with every patients records and X-Ray scans, MRI scans and
databases of all drugs, etc. etc. on a single CF card? $14,000 is a
drop in the bucket when some equiptment in hospitals runs in the
millions. Did you know that LCD monitors used in the medical field
can run $100,000 dollars or more for each monitor?! High dynamic
range ultra high res LCDs with contrast ratios of 60,000 to 1!!
(yes they really exist) Those would be perfect for us photgraphers,
but they are not aimed at this market. (yet). This CF card is
pocket change for them.

How about like others have mentioned, deep sea divers,
explorers/scientists in antartica where changing cards could risk
frostbite from removing your gloves to fiddle with CF cards, space
exploration. I can think of hundreds of uses for this card where
too many smaller cards would be impractical, and probably hundreds
of uses I could never even dream of. There are lots of businesses
and uses where the budgets are so large that $14,000 is like
spending a single dollar would be for us.

So my whole point in this is:

This is not really targeted to the people who frequent this site.
And the market will be large enough to sell many of them. Enough to
drive the price down to where we can afford it in a few years. I
can promise you that the company making this card is not trying to
gouge people and rip them off. The technical work and research
needed to make this technical marvel was SERIOUSLY expensive, and
they are probably not making much profit at $14,000 dollars. But
thankfully there will be enough sales that the cost of developing
this behemoth will get paid for, and then the cost will fall
rapidly, and hopefully in 3 years or so we will be able to buy one
at Best Buy, or find them in MP3 players portable video players
etc. I mean, that is enough space to hold a complete DVD at full
resolution and then some! Almost enough space to hold an entire HD
movie at 1920x1080!

It is not about thinking too much of myself. Just trying to get
people to see this is a great step forward regardless of the cost.
But as all such things that are cutting edge... they are expensive
and not targeting the average person with these products. But all
it takes is time and someday they will be giving these things away
with a disposable 30 megapixel camera you get in a cereal box ;).


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10D, 17-40L, 70-200 2.8L IS, 50 1.4, 28-135 IS

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