What would you like to see next from OM?

- OM-10 to replace the E-M10IV, finally with phase detection AF
the OM5 is only 3mm wider and 1mm taller/thicker

i value compact but the difference is negligible so may as well just go for the OM5 if you want pdaf?
$$$. A $1200 entry level OM-5.2 with a m43 sensor camera is a bit steep.
True, but a nice pre-owned E-M5 III at about $700 seems a good entry level option.
That's fine if you're an enthusiast willing to take the risk on a used camera. But OMS can't count on that to draw "normal" people into the system. They need a camera positioned around $700 for budget-conscious folks. This is camera marketing 101. Everyone does it, and I don't think OMS can be the exception here.
From what I understand, these normal people that are wanting a dedicated camera are right now snapping up older fixed lens, and point and shoot cameras, not ILC cameras. A new $700 ILC camera + lens doesn't seem to fit either of those categories. Now, a fixed lens EP7 at around $900 might do the trick.
I think you're right, that a fixed-lens compact around $900 would be exciting –– something to bring new buyers into M43. Fuji and Ricoh are killing it with fixed-lens compacts that cost way more. But, this has been going on for years and OM has done nothing to compete. Skeptical but hopeful.
 
  • Same 500mm f/5.6 everyone else has
  • GPS in all new cameras, perhaps in a “BLG” battery
  • Push dials
  • Photo transfer feature that sends flagged images to phone with a button push, when the camera is in review mode. E.g., transfer is initiated from the camera rather than the phone
 
- OM-10 to replace the E-M10IV, finally with phase detection AF
the OM5 is only 3mm wider and 1mm taller/thicker

i value compact but the difference is negligible so may as well just go for the OM5 if you want pdaf?
$$$. A $1200 entry level OM-5.2 with a m43 sensor camera is a bit steep.
True, but a nice pre-owned E-M5 III at about $700 seems a good entry level option.
That's fine if you're an enthusiast willing to take the risk on a used camera. But OMS can't count on that to draw "normal" people into the system. They need a camera positioned around $700 for budget-conscious folks. This is camera marketing 101. Everyone does it, and I don't think OMS can be the exception here.
From what I understand, these normal people that are wanting a dedicated camera are right now snapping up older fixed lens, and point and shoot cameras, not ILC cameras. A new $700 ILC camera + lens doesn't seem to fit either of those categories. Now, a fixed lens EP7 at around $900 might do the trick.
I think you're right, that a fixed-lens compact around $900 would be exciting –– something to bring new buyers into M43. Fuji and Ricoh are killing it with fixed-lens compacts that cost way more. But, this has been going on for years and OM has done nothing to compete. Skeptical but hopeful.
Then why did Fuji, who already owns that market, bother create the X-E5?

Also, the X100VI is hardly what I would call an "entry level" camera. We're talking about something that's positioned in that $700-$900 range.
 
Although I personally don’t feel limited by 20 MP, I think it is seen as a distinct negative by potential buyers when choosing between systems. 24 MP seems to be the acceptable minimum, and 36 MP as a higher resolution
But that would mean smaller pixels and restricted dynamic range and more noise. Olympus reduced the pixel count in a previous upgrade of its TG series waterproof compact for this very reason
Technology and manufacturing techniques improve year-over-year. The limitations of the past does not dictate future products, hence the term ‘innovation’. It is not unreasonable to create such a sensor today.
 
$1500 is about my limit for a lens so I'd like to see a higher quality 75-300 f/5.6 Pro with Sync IS. Or maybe a 50-200 f/4 Pro with Sync IS.
 
Total light gathered would remain the same, so current thinking says noise and dynamic range should be unaffected. There might be other effects though. If someone can predict what those might be, I would be interested in hearing what you have to say.
 
$1500 is about my limit for a lens so I'd like to see a higher quality 75-300 f/5.6 Pro with Sync IS. Or maybe a 50-200 f/4 Pro with Sync IS.
I actually find the 75-300mm to be fairly usable.

I had a fall in March, and I cracked two vertebrae and I went to have lighter weight versions of my lenses. I got the 75-300mm to be a lighter alternative to the 100-400mm f/5-6.3 mark I lens. I've now shot with the 75-300mm more often in 2025 than I have with the 100-400mm lens (85 shots vs. 74 shots).

Sure there are times when the 100-400mm comes out due to focal length or splash resistance. If OM was to come out with a splash resistant 75-300mm I would seriously consider upgrading, assuming it is priced similar to the current 75-300mm lens. While Sync-IS is nice, it isn't critical to me.

At the same time I bought the 75-300mm to be a lighter weight alternative to the 100-400mm lens, I bought the 40-150mm f/4 to be an alternative to the 40-150mm f/2.8 lens. That lens hasn't gelled with me. Instead I tend to use my 12-200mm f/3.5-6.3 or 14-150mm f/4-5.6 mark II lenses for the 41-150mm niche.
 
I vote for a 75-250mm F4 Pro with syn IS. For me, 50-200mm is too close to the 45-150mm Pro F4. My limit is also about $1500 and this should be doable given the price of the newer 100-400mm and 40-150mm 2.8. Of course, the price could be hammered by the tariff tax.

Greg
 
$1500 is about my limit for a lens so I'd like to see a higher quality 75-300 f/5.6 Pro with Sync IS. Or maybe a 50-200 f/4 Pro with Sync IS.
I actually find the 75-300mm to be fairly usable.

I had a fall in March, and I cracked two vertebrae and I went to have lighter weight versions of my lenses. I got the 75-300mm to be a lighter alternative to the 100-400mm f/5-6.3 mark I lens. I've now shot with the 75-300mm more often in 2025 than I have with the 100-400mm lens (85 shots vs. 74 shots).

Sure there are times when the 100-400mm comes out due to focal length or splash resistance. If OM was to come out with a splash resistant 75-300mm I would seriously consider upgrading, assuming it is priced similar to the current 75-300mm lens. While Sync-IS is nice, it isn't critical to me.

At the same time I bought the 75-300mm to be a lighter weight alternative to the 100-400mm lens, I bought the 40-150mm f/4 to be an alternative to the 40-150mm f/2.8 lens. That lens hasn't gelled with me. Instead I tend to use my 12-200mm f/3.5-6.3 or 14-150mm f/4-5.6 mark II lenses for the 41-150mm niche.
Finding the 12-100 f/4 to be too large and too heavy as a small travel lens for my OM-5 and also it having too short of reach, I sold it in favor of a 12-45 f/4 (small and light) and a 40-150 f/4 (longer reach and still lightweight). I have not missed the sync IS of the 12-100.

I did have the 14-150 f/4-5.6 for a number of years and it was a great all around lens, and I have a friend that travels extensively with the 12-200 and gets some really nice results, particularly with close up flowers and bugs.

My point being that we have a plethora of lens options all the way from the meager 40-150 Plastic Fantastic (got mine for less than $60), to the not so cheap White duo, and good results can be achieved with any of them.
 
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With a larger sensor, like a 1" to compete with most of the compact cameras

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Ken
I’m an enthusiastic user of a TG6 for sea kayaking, when I’m sometimes upside down in my kayak. I’m very aware of the TG series’ strengths, and the limitations of the very small sensor. I would love a TG with a one inch sensor. However I fear that the engineering challenges of accommodating a matching zoom lens with worthwhile range and aperture fully within a waterproof shell would result in a much larger camera. The competing one inch sensor zoom compacts all have extending lenses.
 

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I vote for a 75-250mm F4 Pro with syn IS. For me, 50-200mm is too close to the 45-150mm Pro F4. My limit is also about $1500 and this should be doable given the price of the newer 100-400mm and 40-150mm 2.8. Of course, the price could be hammered by the tariff tax.

Greg
The 100-400mm II does not carry the "PRO" nomenclature. The 40-150/2.8 was released in 2014 at $1500, which is equivalent to $2047 today exclusive of the Big Beautiful Tax. Given the huge reduction in the MILC market over the past decade and OM System's recent pricing history, I'd expect a 75-250/4 PRO to come in close to $3000 USD.
 
I'd like them to do something that increases market share so that they can stay in business.
FF is saturated, why Fuji skipped it and went medium format to differentiate.

OM could build a medium format camera body and partner with Sigma to build lenses around it. Not sure there is room for a 4th MF competitor, but rumor has it Sony is entering the space. If they do, there will not be room for another.
Indeed skip FF. It would be great if OM System want to go that way it could join Fuji or Hasselblad.
 
With a larger sensor, like a 1" to compete with most of the compact cameras
I’m an enthusiastic user of a TG6 for sea kayaking, when I’m sometimes upside down in my kayak. I’m very aware of the TG series’ strengths, and the limitations of the very small sensor. I would love a TG with a one inch sensor. However I fear that the engineering challenges of accommodating a matching zoom lens with worthwhile range and aperture fully within a waterproof shell would result in a much larger camera. The competing one inch sensor zoom compacts all have extending lenses.
A 1" TG would be a great camera, but I'd hate to give up the non-extending 25-100 and all the cool computational and multi shot stuff in my TG 7. As it is my TG7 is already bigger than my friends Sony RX100vii, and not much smaller than my OM-5 II.
 
By which I mean simple multi-shot composite into a single HDR RAW so we can do the tone mapping in post. Better in-camera tone mapping would be nice too since the HDR tone-mapped jpgs are currently pretty trash. In my estimation I often would want to do this in very bright scenarios where a fast shutter speed would be used so the limiting factor on the speed/delay between images is simply sensor readout. My phone gives better looking hdrs straight ooc (ignoring the fact that phone image has no details). I'm just saying there is a lot of room for improvement software/firmware-wise for OM here, and it's a good application of the inherently faster sensor of the smaller format IMHO.

It would also be something that would make their entry-level offerings stand out imho, assuming they even pursue an entry level offering. In general, I would like to see them be aggressive in terms of perusing useful computational features (not gimmicky stuff like the current HDR tone mapping and "art" filters).
 
I’d like to see a 100-400 F4 Pro lens for 5000 USD or less that works well with both TCs. I know this will never happen but that is what I would want as primarily a birder. I have long advocated for a cheaper version of the 150-400 without the built in 1.25x TC. If they could sell something like that for $5000 or so I would buy one. I have thought seriously about the 50-200 but as I am primarily a birder photographer I really want more reach.
 
I’d like to see a 100-400 F4 Pro lens for 5000 USD or less that works well with both TCs. I know this will never happen but that is what I would want as primarily a birder. I have long advocated for a cheaper version of the 150-400 without the built in 1.25x TC. If they could sell something like that for $5000 or so I would buy one. I have thought seriously about the 50-200 but as I am primarily a birder photographer I really want more reach.
Sounds unrealistic honestly. No manufacturer has ever made a 100-400 f4 and I imagine it would be very expensive. The nikon 180-400 f4 had an MSRP of $12k, and that's a significantly shorter zoom range. The Oly 150-400 f4.5 already seems like a bargain by comparison. While there is some ease in designing for a smaller sensor, I don't think it makes that much difference for these focal lengths. I don't think asking for a larger zoom range, wider aperture and reduced cost makes any sense. Saving the TC helps a little, but I don't think it's a huge cost driver here. It would be great if the 150-400 were cheaper, that's for sure.

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Cheers,
-Ian
 
Pen-F
 
Seems plausible, though it would probably also be >7k since OM generally charges a premium. It would be a pretty sick alternative to 600mm primes on other systems though. I wonder how much it would compete with the 150-400 though.
 

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