Why OM1 Style and not Pen F with the OM3

I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
Nice analogy Gary....I have had both old girl friends and ex-wives (to toss in ) as well as old cameras that fall under that category that you mentioned. Beautifully stated man.
 
Easy the OM-3 is simpler and cheaper to build than the Pen-F. The Pen-F on latest build cost and expected low volume sales would be a really premium purchase. Screams of "too much' would hold back sales until it was severely discounted in special promotions.

Customers who waited would be happy OMS bean counters less so.

Fact of commercial life overcomes perfection and lack of wily customer buying practices. We tend to get what the manufacturer thinks that we will pay for and can still keep up the bottom line and continue to make the gear that we love (and often criticise quite strongly).
I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
Mystique and style sells a lot of things. Just ask the car body designers or fashion houses.
 
Easy the OM-3 is simpler and cheaper to build than the Pen-F. The Pen-F on latest build cost and expected low volume sales would be a really premium purchase. Screams of "too much' would hold back sales until it was severely discounted in special promotions.

Customers who waited would be happy OMS bean counters less so.

Fact of commercial life overcomes perfection and lack of wily customer buying practices. We tend to get what the manufacturer thinks that we will pay for and can still keep up the bottom line and continue to make the gear that we love (and often criticise quite strongly).
I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
We know that, at least from members in this forum:

549 say I own it

153 say I had it

277 say I want it

You should have kept yours, it would be worth more today. Because people still want it very much. Look at prices on eBay.
Yes who cares what it does when it hits a marketing spot even if that is after it has been discontinued. As both of us know with the GM5 trajectory. Knowing that it will never be repeated in another version..

I have given it a miss as especially RF-Style bodies of all brands do not work well with side hinged lcd units for practical purposes even with the benefit of folding the screen inwards to help pretend that is is not a ML body but a styled influence towards a nostalgic film era body.

I have never had any issues with any of my bodies where the lcd surface has always been exposed. I only take side hinged lcd units under sufferance on all my camera bodies a increasingly the tilt screens are no longer being offered.

I nearly bought a new Pen-F but declined because of that hinged lcd - never regretted that decision.
 
I’m convinced that OM knew that probably 50% of those who post their desire for a PenF weekly somewhere online are also those who have voiced that they have left OM Systems unless they provide a PenF II. I also am convinced that if that new PenF did not have all the technology that OM offers I. The new OM 1 Mark 2 that most would not purchase. Many would not purchase if it wasn’t weather proof. Many would not purchase if it didn’t have the new 26MP sensor in Panasonic. Many would not purchase if it didn’t have global shutter. Many would not purchase because of FILL IN THE BLANK.

yes, the Pen F was an incredible camera, but it wasn’t successful enough to do a new one and try to fill the demands of those who mostly left Olympus behind. I say reward your current base and try to bring on new users with a retro camera that they’ve been waiting for. I think many who have hesitated to even get into the digital camera market may grab this new OM-3 because it reminds them of the 70s and 80s when they had their OM-1 or OM-2n. I think it was a smart move and we will know whether it was for sure within 6 months. I think they priced it high enough to get a nice profit on pre-sales and also high enough to be able to discount and still make a buck down the road.

they would not have come out with this camera if the company was failing and not doing well financially.
That is of course one possibility.

The other being that exactly because of financial constraints, the new camera is as expensive and big as it is. Had they had the R&D funds to redesign its innards instead of using what the OM1 had, they could have used a much cheaper non-BSI sensor that would also suit this type of camera better, lower the cost to maybe $1,500 launch price, and make it smaller or at least less wide, and put more care into the design of it's retro features.

The Pen-F did IMO not fail commercially because not enough were sold. It sold well, and better than for example both the EM5.3 and OM5 combined.
Do you have any actual substantive evidence to support that claim ? Given Olympus themselves damned its sales numbers with faint praise
Do you have any evidence of Olympus themselves damning it's sale numbers?

All I have ever seen, is the Olympus CEO saying "it did not meet our expectations". No mention of sales numbers. I interpret this as "it made no profit for us".

I have two evidences for this:

- the Pen-F was never discounted more than 10%, except briefly 5 years after it's release:
Amazon :-)

d276b285eff44330b5ce108966623e47.jpg


That is what you do for a product that 1) still sells reasonably well after 4 years near it's RRP, and/or 2) has too low a profit margin for you to discount it without loosing too much money (eg you can't make a second batch to be sold at 30 or 40% less, as is done to make a profit with an obsolete model by selling in quantity, with the reasoning the first batch sold at RRP pays for the R&D and the next batch costs only half as much to make).
So you have no actual evidence at all just some fanciful extrapolating with zero useful information . Based on a naive interpretation of manufacturing costs , whilst Olympus exec themselves stated that it had not met their sales expectations not that Olympus execs have a strong record on honest declarations . FT wasn't being dumped till it was , Olympus were not leaving the camera market till they did and so on . The model was discontinued and no follow up was ever made going back 9yrs now not a sign of a top seller
- And then we have the number of people on this forum, 549 that say they own the Pen-F. And it is higher then those that say I own em5.3 plus OM5 combined, 461 people.

This forum is not representative you may say. And it isn't. But if the Pen-F was a flop by units sold, not so many here would own it. Consider tech forum people usually buy tech not expensive retro.
I would take those numbers with a pinch of salt for some crazy reason random folk post they own gear or had gear even when the camera is not in the shops. Not just OM/Olympus fans it makes no sense to me . Then there are those who bought items at discounted used prices ( before the Pen-F used prices climbed) It has held its value better than most m43 except the GM5 . More than likely for the same reason, low volume of sales low volume of used models and a small but keen fan base inflating the used prices by paying over the odds

f72491071eac4819bd13901e1a4f5d2c.jpg


Every time a new Olympus OM now model comes out we get the same old nonsense about how well it will do or how well it did. Meanwhile Olympus paid to get rid of their eternally money losing camera division off their hands , m43 market share continues to decline even in their home market the one location where the did best they have fallen out of the top three.
It failed commercially because it was too expensive to make, and thus the profit margin was too small. This is I think also the reason they could never discount its price by more than 10-20% until end of line, unlike other cameras that were flogged off for half price.
--
Jim Stirling:
"Cogito, ergo sum" Descartes
Feel free to tinker with any photos I post
 
Last edited:
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
Here is an interview in Japanese with two people from OM Digital Solutions. You can scroll down and scroll through the Comments section and with Google translate read the comments in English to get an idea of how the OM-3 is being received.

OM-3登場! 企画キーパーソンを直撃インタビュー(OMデジタルソリューションズ) - YouTube

Yodobashi Camera had an event at the Akihabara store on February 15th, that I attended. An OM System rep gave three separate presentations on the OM-3 during the afternoon. The camera department was very busy with almost all of the activity around around the presentation and within the OM System aisle.

I counted around 45 people watching the first presention and it was hard to navigate the aisle and pick up and look at the OM System cameras. The E-P7 was getting a lot of attention as it is very popular here. A Yodobashi salesman was talking to three teenagers interested in the E-P7.

I was lucky to have time with the OM-3 when I arrived, but after a while when I picked it up there was always someone waiting for a turn with it.

Didn't look like an opportunity lost to me.
I have heard the EP7 is hugely popular in Japan..... and not in the states or barely in Europe...right? OM has done their market and for now, that style of camera and that model (EP&) belongs in Japan.
The Japanese scene as observed by me on holidays there in 2009, 2011 saw many young women (mostly) carrying E-PL or E-P products and many more compacts like the Casio models which were extremely popular and that was exactly their target audience in their advertising at the time. A later visit in 2014 still saw a few E-PL/P type with young women but really, most seem to have moved on to using smartphones.

Older men with backpacks and tripods dangling had more complete system cameras of whatever type, they were the "serious" shooters.

Occasional 4/3 or M4/3 gear seen, mostly with Euro tourists.

For my visits...
  • 2009 only took Panasonic LX3, perfect, so easy with a small belt pouch.
  • 2011 E-PL1 plus whatever lenses at the time, OK results but more cumbersome.
  • 2014 E-P5 plus 12-40/2.8 mostly, way better and easier results.
A fisheye view of inside an historic Kabuki theatre in Kotohira, on Shikoku Island, Japan.

716ccc11b7114579ae4d561302a59cc6.jpg


In olden days they fitted 4 people per square, not they only fit two people per square.
 
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
No they haven't....only the Pen F'ers 'for life' ...the rest of us have spoken by enjoying the old OM1 Film camera style. You must continually be in left field to think otherwise. OM did their research and a huge part of it was:

The Pen F rangefinder style didn't sell when it came out, so why take the chance on it now just to satisfy a few life long Pen Fer's'
But just who from Olympus ever said it did'nt sell?

Olympus CEO said years after the launch "it did not meet expectations". CEO's care about profitability, not numbers sold. The Pen-F, unlike other cameras, was never heavily discounted to sell more.

The proven method of selling the first camera batch at or near an over-the-top RRP and with it cover R&D cost, then sell the next batch at a huge discount because it is now on paper cheaper to make, does not work with a super premium anniversary edition camera that is very expensive to manufacture.

Anniversary cameras are made to celebrate an anniversary, in this case 80 years of camera making. You make a batch and sell it. Other makers make gold plated anniversary cameras, limited edition, in wooden box, numbered, for collectors. Olympus made a Pen-F with exclusive no-visible-screws instead. I do not think they ever planned to make a second batch. An anniversary is only for one year once after all. And this was the very last one for Olympus, the camera division did not live for the 85th.

What the Olympus CEO said was not that it did not sell, all Pen-F's did sell out with no more than 20% discount on the very last few items in stock 4 years after launch. What he meant is that the Pen-F, as intended as a marketing action to push the brand recognition, failed to save the imaging division. Because when he said "did not meet expections", he was already searching for someone to take over the division. Despite issuing a press release that Olympus was not trying to sell the division.
Fuji has already done the rangefinder thing with the X100 series. So why would OM go in that direction given a somewhat small demand/market?
Maybe because Fuji can't make enough X100 to satisfy demand? There is a wait list, you know? It has been on back order for over a year now, and demand is so high the prices have inflated to an obscene degree. Fuji has built a new factory in China for the X100 vi to better meet demand - it is now the first Fuji camera in this series not to be made in Japan. That should tell you something about that "somewhat small" rangefinder style market you fantasize about.
Why not continue to go down the road of what is 'working for them' which is.........the OM1 Film style camera.

Face it man....the rangefinder Pen F. is dead unless you want to go to the EP models.
 
Last edited:
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
Here is an interview in Japanese with two people from OM Digital Solutions. You can scroll down and scroll through the Comments section and with Google translate read the comments in English to get an idea of how the OM-3 is being received.

OM-3登場! 企画キーパーソンを直撃インタビュー(OMデジタルソリューションズ) - YouTube

Yodobashi Camera had an event at the Akihabara store on February 15th, that I attended. An OM System rep gave three separate presentations on the OM-3 during the afternoon. The camera department was very busy with almost all of the activity around around the presentation and within the OM System aisle.

I counted around 45 people watching the first presention and it was hard to navigate the aisle and pick up and look at the OM System cameras. The E-P7 was getting a lot of attention as it is very popular here. A Yodobashi salesman was talking to three teenagers interested in the E-P7.

I was lucky to have time with the OM-3 when I arrived, but after a while when I picked it up there was always someone waiting for a turn with it.

Didn't look like an opportunity lost to me.
I have heard the EP7 is hugely popular in Japan..... and not in the states or barely in Europe...right? OM has done their market and for now, that style of camera and that model (EP&) belongs in Japan.
The EP7 is not available in North America. Those who have it have bought it from Japan. It's easy to open a Japan Amazon account. I can't speak for how popular it is in Europe. Same as with the NA, a few people in this forum have the EP-7. It's a nice little camera, very light. Mostly plastic, but has aluminum capped wheels on the top. Looks especially nice with a silver P12 - 32mm. In Japan it did go on backorder this past summer or fall, can't remember exactly when. I think that would mean they did another production run.
 
I’m convinced that OM knew that probably 50% of those who post their desire for a PenF weekly somewhere online are also those who have voiced that they have left OM Systems unless they provide a PenF II. I also am convinced that if that new PenF did not have all the technology that OM offers I. The new OM 1 Mark 2 that most would not purchase. Many would not purchase if it wasn’t weather proof. Many would not purchase if it didn’t have the new 26MP sensor in Panasonic. Many would not purchase if it didn’t have global shutter. Many would not purchase because of FILL IN THE BLANK.

yes, the Pen F was an incredible camera, but it wasn’t successful enough to do a new one and try to fill the demands of those who mostly left Olympus behind. I say reward your current base and try to bring on new users with a retro camera that they’ve been waiting for. I think many who have hesitated to even get into the digital camera market may grab this new OM-3 because it reminds them of the 70s and 80s when they had their OM-1 or OM-2n. I think it was a smart move and we will know whether it was for sure within 6 months. I think they priced it high enough to get a nice profit on pre-sales and also high enough to be able to discount and still make a buck down the road.

they would not have come out with this camera if the company was failing and not doing well financially.
That is of course one possibility.

The other being that exactly because of financial constraints, the new camera is as expensive and big as it is. Had they had the R&D funds to redesign its innards instead of using what the OM1 had, they could have used a much cheaper non-BSI sensor that would also suit this type of camera better, lower the cost to maybe $1,500 launch price, and make it smaller or at least less wide, and put more care into the design of it's retro features.

The Pen-F did IMO not fail commercially because not enough were sold. It sold well, and better than for example both the EM5.3 and OM5 combined.
Do you have any actual substantive evidence to support that claim ? Given Olympus themselves damned its sales numbers with faint praise
Do you have any evidence of Olympus themselves damning it's sale numbers?

All I have ever seen, is the Olympus CEO saying "it did not meet our expectations". No mention of sales numbers. I interpret this as "it made no profit for us".

I have two evidences for this:

- the Pen-F was never discounted more than 10%, except briefly 5 years after it's release:
Amazon :-)
d276b285eff44330b5ce108966623e47.jpg


That is what you do for a product that 1) still sells reasonably well after 4 years near it's RRP, and/or 2) has too low a profit margin for you to discount it without loosing too much money (eg you can't make a second batch to be sold at 30 or 40% less, as is done to make a profit with an obsolete model by selling in quantity, with the reasoning the first batch sold at RRP pays for the R&D and the next batch costs only half as much to make).
So you have no actual evidence at all just some fanciful extrapolating with zero useful information . Based on a naive interpretation of manufacturing costs , whilst Olympus exec themselves stated that it had not met their sales expectations
not that Olympus execs have a strong record on honest declarations
I looked it up:



843c17ba912840a18a16a4b03e56dce7.jpg


That was in May 2018. 3 years after the Pen-F was released. It took 5 years to sell the last black Pen-F, the more demanded silver version was sold out after 4 years. I believe there only ever was one batch, as would be consistent with an anniversary camera.
. FT wasn't being dumped till it was , Olympus were not leaving the camera market till they did and so on . The model was discontinued and no follow up was ever made going back 9yrs now not a sign of a top seller
But anniversary cameras are a one off, they never have a same follow up. I think the EP7 was still planned/designed by Olympus though, it can be seen as a low cost entry level continuation of the Pen-F line.
- And then we have the number of people on this forum, 549 that say they own the Pen-F. And it is higher then those that say I own em5.3 plus OM5 combined, 461 people.

This forum is not representative you may say. And it isn't. But if the Pen-F was a flop by units sold, not so many here would own it. Consider tech forum people usually buy tech not expensive retro.
I would take those numbers with a pinch of salt for some crazy reason random folk post they own gear or had gear even when the camera is not in the shops. Not just OM/Olympus fans it makes no sense to me . Then there are those who bought items at discounted used prices ( before the Pen-F used prices climbed) It has held its value better than most m43 except the GM5 . More than likely for the same reason, low volume of sales low volume of used models and a small but keen fan base inflating the used prices by paying over the odds

f72491071eac4819bd13901e1a4f5d2c.jpg


Every time a new Olympus OM now model comes out we get the same old nonsense about how well it will do or how well it did. Meanwhile Olympus paid to get rid of their eternally money losing camera division off their hands , m43 market share continues to decline even in their home market the one location where the did best they have fallen out of the top three.
It failed commercially because it was too expensive to make, and thus the profit margin was too small. This is I think also the reason they could never discount its price by more than 10-20% until end of line, unlike other cameras that were flogged off for half price.
 
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
No they haven't....only the Pen F'ers 'for life' ...the rest of us have spoken by enjoying the old OM1 Film camera style. You must continually be in left field to think otherwise. OM did their research and a huge part of it was:
Rollei 35! ;-)
The Pen F rangefinder style didn't sell when it came out, so why take the chance on it now just to satisfy a few life long Pen Fer's'

Fuji has already done the rangefinder thing with the X100 series. So why would OM go in that direction given a somewhat small demand/market? Why not continue to go down the road of what is 'working for them' which is.........the OM1 Film style camera.

Face it man....the rangefinder Pen F. is dead unless you want to go to the EP models.
Agreed, we'll not see another PEN F. If you have one, don't sell it! Same as there will not be a GX10.
 
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
Here is an interview in Japanese with two people from OM Digital Solutions. You can scroll down and scroll through the Comments section and with Google translate read the comments in English to get an idea of how the OM-3 is being received.

OM-3登場! 企画キーパーソンを直撃インタビュー(OMデジタルソリューションズ) - YouTube

Yodobashi Camera had an event at the Akihabara store on February 15th, that I attended. An OM System rep gave three separate presentations on the OM-3 during the afternoon. The camera department was very busy with almost all of the activity around around the presentation and within the OM System aisle.

I counted around 45 people watching the first presention and it was hard to navigate the aisle and pick up and look at the OM System cameras. The E-P7 was getting a lot of attention as it is very popular here. A Yodobashi salesman was talking to three teenagers interested in the E-P7.

I was lucky to have time with the OM-3 when I arrived, but after a while when I picked it up there was always someone waiting for a turn with it.

Didn't look like an opportunity lost to me.
I have heard the EP7 is hugely popular in Japan..... and not in the states or barely in Europe...right? OM has done their market and for now, that style of camera and that model (EP&) belongs in Japan.
The Japanese scene as observed by me on holidays there in 2009, 2011 saw many young women (mostly) carrying E-PL or E-P products and many more compacts like the Casio models which were extremely popular and that was exactly their target audience in their advertising at the time. A later visit in 2014 still saw a few E-PL/P type with young women but really, most seem to have moved on to using smartphones.
If you want to see hobbyists in Tokyo with a camera generally I see them the most around nice botanical gardens and at festivals. I do see full frame and bridge cameras carried by women in the gardens. Like everywhere else the smartphone has taken over. I've seen young Japanese women with the E-P7 in Shinjuku and in Yoyogi Park.
Older men with backpacks and tripods dangling had more complete system cameras of whatever type, they were the "serious" shooters.
Yes, again either in parks or in the spring when the cherry blossoms bloom.
Occasional 4/3 or M4/3 gear seen, mostly with Euro tourists.

For my visits...
  • 2009 only took Panasonic LX3, perfect, so easy with a small belt pouch.
  • 2011 E-PL1 plus whatever lenses at the time, OK results but more cumbersome.
  • 2014 E-P5 plus 12-40/2.8 mostly, way better and easier results.
A fisheye view of inside an historic Kabuki theatre in Kotohira, on Shikoku Island, Japan.

716ccc11b7114579ae4d561302a59cc6.jpg


In olden days they fitted 4 people per square, not they only fit two people per square.
 
Easy the OM-3 is simpler and cheaper to build than the Pen-F. The Pen-F on latest build cost and expected low volume sales would be a really premium purchase. Screams of "too much' would hold back sales until it was severely discounted in special promotions.

Customers who waited would be happy OMS bean counters less so.

Fact of commercial life overcomes perfection and lack of wily customer buying practices. We tend to get what the manufacturer thinks that we will pay for and can still keep up the bottom line and continue to make the gear that we love (and often criticise quite strongly).
I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
We know that, at least from members in this forum:

549 say I own it

153 say I had it

277 say I want it

You should have kept yours, it would be worth more today. Because people still want it very much. Look at prices on eBay.
Yes who cares what it does when it hits a marketing spot even if that is after it has been discontinued. As both of us know with the GM5 trajectory. Knowing that it will never be repeated in another version..

I have given it a miss as especially RF-Style bodies of all brands do not work well with side hinged lcd units for practical purposes even with the benefit of folding the screen inwards to help pretend that is is not a ML body but a styled influence towards a nostalgic film era body.

I have never had any issues with any of my bodies where the lcd surface has always been exposed. I only take side hinged lcd units under sufferance on all my camera bodies a increasingly the tilt screens are no longer being offered.

I nearly bought a new Pen-F but declined because of that hinged lcd - never regretted that decision.
I can't pass on this Tom. Sorry! A FAS was not acceptable on a PEN F, but it's ok on a G100? :-P
 
That was in May 2018. 3 years after the Pen-F was released. It took 5 years to sell the last black Pen-F, the more demanded silver version was sold out after 4 years. I believe there only ever was one batch, as would be consistent with an anniversary camera.
This online shop is reputable here, they sell excellent to mint condition 2nd hand/refurbished cameras. Pen F still retain its value, even higher than their retail price here back in 2018/19. Here a screen shot for today price from the shop



6c39a0d3307d4b98998ca6cfc1159e1e.jpg.png


cheers
 
That was in May 2018. 3 years after the Pen-F was released. It took 5 years to sell the last black Pen-F, the more demanded silver version was sold out after 4 years. I believe there only ever was one batch, as would be consistent with an anniversary camera.
This online shop is reputable here, they sell excellent to mint condition 2nd hand/refurbished cameras. Pen F still retain its value, even higher than their retail price here back in 2018/19. Here a screen shot for today price from the shop

6c39a0d3307d4b98998ca6cfc1159e1e.jpg.png


cheers
Yes, for one it always was a collector camera, anniversary cameras always are, gold plated in wooden box, or humble with no visible screws like the Pen-F.

After the last unit was sold in 2022 for US$899, prices exploded. For an as new mint condition Pen-F you can now expect to pay over US$2,000. And even well used well scratched ones with paint polished off its edges, can still fetch US$900.
 
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
No they haven't....only the Pen F'ers 'for life' ...the rest of us have spoken by enjoying the old OM1 Film camera style. You must continually be in left field to think otherwise. OM did their research and a huge part of it was:
Rollei 35! ;-)
The 60 year anniversary edition?

e00fdb8d198e408a85366ae15034025a.jpg


Or the blue Royal Urushi?

e9d30c4309dd46f78b799dda51639b30.jpg


Or the green Royal Urushi?

e5f8140c292840208961cd6426fc07b0.jpg


Or maybe the 75 year Anniversary edition?

3a408c4305c54de28e8cb3eb70ee8897.jpg


Special editions are only made, because there are collectors out there buying them. Why could Olympus not treat a Pen-F to such a small batch series? They would have sold maybe 50 or 100 for $5k each. I would seriously consider one, and no I would not care about bad AF in low light :) . It would be to collect, look at, display and maybe take out twice a year.

My standard silver Rollei 35S was 430 Swiss Francs in 1974, I saved one year for it on a second year apprentice wage.
The Pen F rangefinder style didn't sell when it came out, so why take the chance on it now just to satisfy a few life long Pen Fer's'

Fuji has already done the rangefinder thing with the X100 series. So why would OM go in that direction given a somewhat small demand/market? Why not continue to go down the road of what is 'working for them' which is.........the OM1 Film style camera.

Face it man....the rangefinder Pen F. is dead unless you want to go to the EP models.
Agreed, we'll not see another PEN F. If you have one, don't sell it! Same as there will not be a GX10.
 
Last edited:
Easy the OM-3 is simpler and cheaper to build than the Pen-F. The Pen-F on latest build cost and expected low volume sales would be a really premium purchase. Screams of "too much' would hold back sales until it was severely discounted in special promotions.

Customers who waited would be happy OMS bean counters less so.

Fact of commercial life overcomes perfection and lack of wily customer buying practices. We tend to get what the manufacturer thinks that we will pay for and can still keep up the bottom line and continue to make the gear that we love (and often criticise quite strongly).
I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
We know that, at least from members in this forum:

549 say I own it

153 say I had it

277 say I want it

You should have kept yours, it would be worth more today. Because people still want it very much. Look at prices on eBay.
Once I got my OM-5 the Pen F was gathering dust on the shelf and needed to find a new home. The beauty was only skin deep as it turned out. I did get a good price for it even from MPB.
While we have the flag ship, there is also the cult camera, currently the Pen F. I'm hoping the OM-3 will take over the reins on that, but then predictions are not my strong point. Anyway, I think OMDS have shown their colours now. There is no future in pedestrian cameras for a niche producer. It'll be curious to see how much more they can squeeze out of the E-M10s.
I am curious, too. I have both the E-M10 IV and the OM-5. With the advent of the OM-3 that leaves these two as the rumps of the litter. A smash up of the two with a detuned stacked sensor would be getting a pretty had look from me.
 
Easy the OM-3 is simpler and cheaper to build than the Pen-F. The Pen-F on latest build cost and expected low volume sales would be a really premium purchase. Screams of "too much' would hold back sales until it was severely discounted in special promotions.

Customers who waited would be happy OMS bean counters less so.

Fact of commercial life overcomes perfection and lack of wily customer buying practices. We tend to get what the manufacturer thinks that we will pay for and can still keep up the bottom line and continue to make the gear that we love (and often criticise quite strongly).
I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
Mystique and style sells a lot of things.
True. Works both ways by the way:

602a12a791194bdc8d6e7d30f59dde55.jpg

Just ask the car body designers or fashion houses.
 
Last edited:
I've handled the OM-3 in the flesh and the viewfinder was not something I would have remarked on. It's perfectly good and I didn't for one second think it was in any way not good enough.
There's a difference between not good enough and not competitive. OMDS could have used a 20mp sensor in the OM-3 like the one found in the entry level E-M10iv; it's good enough right?
I believe the focus on specific spec items is a massive diversion. I've handled an OM-3 and viewfinder resolution was just not something that even occurred to me - and I currently shoot with an OM-1ii. I expected to think it was a downgrade, but I didn't.
Not sure I would call it a diversion.

(1) But I can see a limited number of diehard Pen F'ers to be negative who wouldn't settle for anything less than the rangefinder style....period. They don't want to face up to the fact that the rangefinder style isn't in the works now or in the future for OM Systems. They will nitpick the OM3 to death.

(2) I see the FF framer users who do not seem to be overly fond of anything less than FF regardless of any benefits. They will point out anything wrong with the OM3 and I don't think this is OM Systems intended audience, even though they will be vocal.

For Positives:

(3) I see many who shot the original OM1 film cameras to embrace the OM3.

(4) I see many young people who enjoy 'retro'....to embrace the OM3. They might not be able to afford but I think they like it.

(5) I see many OM System fans who now shoot any of the E Series, the OM5, the OM1 etc...to be on board.

(6) I see many people who have GAS to be on board.

(7) I see many people who call themselves street shooters to be on board.

(8) I see many people who enjoy wildlife photography to be on board.

More pluses than minus's...Remember this is a niche camera with a niche company.
Some will never be satisfied. All I can say is that, having handled the OM-3, I found it a delightful tool that makes me want to go out and shoot. At the end of the day, that's all that matters - to me, at least. Some will disagree, but that's their choice.
 
Quite simply OMSystems didn't do their Market research. All over the MFT related social media and discussion forums users have been crying out for a PEN-F.

They lost a great opportunity.
No they haven't....only the Pen F'ers 'for life' ...the rest of us have spoken by enjoying the old OM1 Film camera style. You must continually be in left field to think otherwise. OM did their research and a huge part of it was:

The Pen F rangefinder style didn't sell when it came out, so why take the chance on it now just to satisfy a few life long Pen Fer's'
But just who from Olympus ever said it did'nt sell?
It was not the "Olympus CEO" and he did mention selling. In a 2018 interview by Dave Etchells, Shigemi Sugimoto, Head of Olympus Corp. Imaging Business Unit said the following:

"Yes. And the selling situation has almost meet our expectation."

Hiroyuki Sasa was CEO of Olympus at the time. Sugimoto is now CEO of OM System as he continues his leadership he began at Olympus Imaging. He did not say whether or not it was profitable. All we know is, sales did not meet expectation.
Olympus CEO said years after the launch "it did not meet expectations". CEO's care about profitability, not numbers sold. The Pen-F, unlike other cameras, was never heavily discounted to sell more.

The proven method of selling the first camera batch at or near an over-the-top RRP and with it cover R&D cost, then sell the next batch at a huge discount because it is now on paper cheaper to make, does not work with a super premium anniversary edition camera that is very expensive to manufacture.

Anniversary cameras are made to celebrate an anniversary, in this case 80 years of camera making. You make a batch and sell it. Other makers make gold plated anniversary cameras, limited edition, in wooden box, numbered, for collectors. Olympus made a Pen-F with exclusive no-visible-screws instead. I do not think they ever planned to make a second batch. An anniversary is only for one year once after all. And this was the very last one for Olympus, the camera division did not live for the 85th.

What the Olympus CEO said was not that it did not sell, all Pen-F's did sell out with no more than 20% discount on the very last few items in stock 4 years after launch. What he meant is that the Pen-F, as intended as a marketing action to push the brand recognition, failed to save the imaging division. Because when he said "did not meet expections", he was already searching for someone to take over the division. Despite issuing a press release that Olympus was not trying to sell the division.
 
Easy the OM-3 is simpler and cheaper to build than the Pen-F. The Pen-F on latest build cost and expected low volume sales would be a really premium purchase. Screams of "too much' would hold back sales until it was severely discounted in special promotions.

Customers who waited would be happy OMS bean counters less so.

Fact of commercial life overcomes perfection and lack of wily customer buying practices. We tend to get what the manufacturer thinks that we will pay for and can still keep up the bottom line and continue to make the gear that we love (and often criticise quite strongly).
I think maybe the Pen F legend has been elevated past the point of reasonableness.

My opinion of my long-departed Pen F is similar to that of a girlfriend I had once. "Beautiful to look at" but not the brightest. I'm glad both are in my past. I wonder how many people that had Pen F cameras and sold them, would buy a Pen F II. I would consider it, but I have kind of moved on.
We know that, at least from members in this forum:

549 say I own it

153 say I had it

277 say I want it

You should have kept yours, it would be worth more today. Because people still want it very much. Look at prices on eBay.
Yes who cares what it does when it hits a marketing spot even if that is after it has been discontinued. As both of us know with the GM5 trajectory. Knowing that it will never be repeated in another version..

I have given it a miss as especially RF-Style bodies of all brands do not work well with side hinged lcd units for practical purposes even with the benefit of folding the screen inwards to help pretend that is is not a ML body but a styled influence towards a nostalgic film era body.

I have never had any issues with any of my bodies where the lcd surface has always been exposed. I only take side hinged lcd units under sufferance on all my camera bodies a increasingly the tilt screens are no longer being offered.

I nearly bought a new Pen-F but declined because of that hinged lcd - never regretted that decision.
I can't pass on this Tom. Sorry! A FAS was not acceptable on a PEN F, but it's ok on a G100? :-P
No but it was cheap, fun to use and up to date. I would have preferred tilt but increasingly there are no tilters made. So I buy the G9, G9II and G100 with side hinge and pretend that they are indeed fixed lcd which is my second choice. I am not too proud to swing the thing every now and then when I am desperate. But I like the tilt as it is no bother until you need to use the simple tilt. But walking around with your swingout swung out is a nerdic bother and looks stupid. Same as staring intently through it was out is not a great photographic stance. I use the evf mainly and only move my screens when truly necessary for the shot.

I still think RF-Style bodies and sde hinged lcd don't mix and we can see that these cameras when introduced have not been big sellers.

Heck I managed with fixed lcd dslr bodies for years and the GM series lcd is fixed.
 

Keyboard shortcuts

Back
Top