Panasonic: Computation Photography not needed

Some interesting comments from Panasonic on this.

https://petapixel.com/2024/03/13/panasonic-doesnt-think-users-want-computational-photography-features/

I think when it comes to computational photography, we believe it’s kind of aimed more towards those [entry-level] users or users that come from a smartphone [who] wants to use AI as one of the benefits of a [standalone] camera,” Tomoki Nakanishi, Marketing Supervisor of Panasonic’s Imaging Business Unit, says.

“[At] Lumix overall, we have this concept of a target user [and are focused on this type of user]: hybrid creators who take both photo and video. These users that work not in a large team, but more individually or maybe in small teams. So when we think of that, we are not sure if these computational photography is going to be beneficial for these people because we believe that AI, computational photography, is something that it erases all the work that you have to go through editing,” Nakanishi continues.

“When we think of our customers and users, we believe that these process of editing and choosing which photo or which video, these are the fundamental things that characterize them.”