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Started 6 days ago | Discussions thread
Michael Arbor Regular Member • Posts: 275
Brand Awareness... next steps?
4

hikerdoc wrote:

How does something like this affect Ricoh’s nearly nonexistent marketing strategy? Although many have been disappointed by level of Pentax coverage in DPR, this was a venue where Pentax related news and rumors were visible in a mix of many brand options. That broad exposure disappears altogether in brand specific websites, and the few remaining establishments where one can actually view, handle, and compare different cameras disappear regularly.

I wish Pentax would aggressively flood YouTube/Rumble/Instagram with short (say, 15 minute max) 'lessons learned' using their brand ambassadors as content creators. Include testimonials, commentary on post processing tools, discrete Pentax camera features, various settings, subjects, etc... the number of topics and photog issues easily solved by using a Pentax is almost endless.

Could be a great way to build brand awareness (and help me up my game ).

My 2 cents... M

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Michael
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