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New Canon Strategy Documents

Started 3 weeks ago | Discussions thread
thunder storm Forum Pro • Posts: 10,139
Re: New Canon Strategy Documents
3

justmeMN wrote:

Canon just released their annual Corporate Strategy Conference documents for 2023.

More at https://global.canon/en/ir/library/results.html

"The RF-s 32mm f/1.4 USM will be the cornerstone of our aps-c commitment. Canon will also license Sigma to produce the RF-s 56mm f/1.4 to make our R50 a solid foundation of our RF pyramids. The 700 grams RF 85mm f/1.4 IS USM will be released as an entry level portrait prime as the RF 85mm f/1.2 focuses too slow, being too heavy and too expensive.  We will also lower the price of f/2.8 USM L zooms by at least 25% as an aggressive strategy to get at least 95% of that ever shrinking pie of mirrorless ilc cameras."

We all know this quote can't be found in those documents, so why bother reading it.

 thunder storm's gear list:thunder storm's gear list
Canon EOS 6D Canon EOS M6 II Canon EOS R5 Sony a7 IV Canon EF-S 15-85mm f/3.5-5.6 IS USM +24 more
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