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Friday rant: The future of Canon RF and 3rd party lenses

Started 4 weeks ago | Discussions thread
MAC Forum Pro • Posts: 18,492
Re: Friday rant: The future of Canon RF and 3rd party lenses
1

Lisa Horton wrote:

LennyLevino wrote:

If you think about it, the reason Canon won't allow third parties is that they know their lenses aren't up to par and aren't worth their price. If they were truly confident in their products, they wouldn't care if third parties made lenses for their mount.

Imagine Sigma releasing their 50mm Art on the Z Mount. Nobody would buy it, because Nikon's own 50mm f1.8 is better optically while also half the price.

I think it more likely that the decision is based on sales numbers and profits than on confidence in their lenses.

agree

Canon has provided some great values like the R6II, the R8, and the R7

and now they need to recoup with lens sales in a diminishing market when they haven't even had a chance to fill RF future catalogue.

it would be dumb to let someone else eat your lunch when you depend on RF lens sales to fuel your survival in a diminishing overall market

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