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Canon: We are in talks with other [lens-]manufacturers

Started 3 weeks ago | Discussions thread
Neil Schofield Contributing Member • Posts: 744
Re: Canon: We are in talks with other [lens-]manufacturers

I have said this before, but now with the RF mount it’s in a rather different context

”Every third party lens sold in a Canon mount is a lost lens sale for Canon”

Under the EF mount, they either needed to compete on a specific lens for lens basis, or on price

Under the RF mount they do not need to compete, so it’s a no brainer for them for now

However should Canon feel commercially threatened by either people not buying into the RF mount or preferencing other brands in significant numbers because of this, they might then consider licensing, this might take a considerable period of time in my view

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