DPReview.com is closing April 10th - Find out more

Friday rant: The future of Canon RF and 3rd party lenses

Started 4 weeks ago | Discussions thread
Jonathan Thill Regular Member • Posts: 188
Re: Friday rant: The future of Canon RF and 3rd party lenses

sportyaccordy wrote:

Jonathan Thill wrote:

Leigh A. Wax wrote:

Lisa Horton wrote:

My #.02

The pie is so much smaller now. Even taking more of the pie, it's still a lot less than their share of the larger pie was. I think that they 'need' those lens sales more now than they did in the not so distant past.

Primary marketing strategy for interchangeable lens/Camera manufacturers in the past has been to entice "newbies" to choose, and therefore become invested in their brand; so that when they become "heavily" invested in the brand, they can't afford the loss in switching, and become in effect captive cliental.

Denying options to those already invested in Canon may initially put more beans in the pot; but when potential new buyers become aware that Canon offers them fewer options than both Sony or Nikon, Canons stance may turn out to be "Penny wise-Dollar foolish".:-|

Problem with this "logic" is that the whole market is impacted. In fact the market has lost 93% of its sales since 2010.

The days of the 3rd party are numbered. The smartphone is the villain in this tale.

3rd party has never been better actually, and are probably the best positioned companies in the whole industry. If one camera company dies 3rd party still has 3-4 others to sell to. And there will always be a market for half price glass.

Yeah because they have such a massive addressable market...

When 50% of the market has locked you out you are not in a strong position.

Basic math is still basic math.

 Jonathan Thill's gear list:Jonathan Thill's gear list
Canon EOS R3 Canon EOS R7 Canon RF 35mm F1.8 IS STM Macro Canon RF 24-105mm F4L IS USM Canon RF 15-35mm F2.8L IS USM +4 more
Post (hide subjects) Posted by
MAC
MAC
MAC
MAC
MAC
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow