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Friday rant: The future of Canon RF and 3rd party lenses

Started 4 weeks ago | Discussions thread
Lisa Horton
Lisa Horton Contributing Member • Posts: 693
Re: Friday rant: The future of Canon RF and 3rd party lenses
2

Leigh A. Wax wrote:

Lisa Horton wrote:

My #.02

The pie is so much smaller now. Even taking more of the pie, it's still a lot less than their share of the larger pie was. I think that they 'need' those lens sales more now than they did in the not so distant past.

Primary marketing strategy for interchangeable lens/Camera manufacturers in the past has been to entice "newbies" to choose, and therefore become invested in their brand; so that when they become "heavily" invested in the brand, they can't afford the loss in switching, and become in effect captive cliental.

Denying options to those already invested in Canon may initially put more beans in the pot; but when potential new buyers become aware that Canon offers them fewer options than both Sony or Nikon, Canons stance may turn out to be "Penny wise-Dollar foolish".:-|

I think that the key phrase here is "in the past".  That is a business model that worked well for them in the past, when they sold vastly larger numbers of cameras.  I'm suggesting that that business model may not work so well in a reality where they are a lot fewer cameras.

 Lisa Horton's gear list:Lisa Horton's gear list
Canon EOS RP Canon EOS R10 Canon EF 24-105mm f/4L IS USM Canon PowerShot SX10 IS Canon EF 85mm F1.8 USM +6 more
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