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Friday rant: The future of Canon RF and 3rd party lenses

Started 4 weeks ago | Discussions thread
Leigh A. Wax Senior Member • Posts: 1,621
Re: Friday rant: The future of Canon RF and 3rd party lenses
2

Lisa Horton wrote:

My #.02

The pie is so much smaller now. Even taking more of the pie, it's still a lot less than their share of the larger pie was. I think that they 'need' those lens sales more now than they did in the not so distant past.

Primary marketing strategy for interchangeable lens/Camera manufacturers in the past has been to entice "newbies" to choose, and therefore become invested in their brand; so that when they become "heavily" invested in the brand, they can't afford the loss in switching, and become in effect captive cliental.

Denying options to those already invested in Canon may initially put more beans in the pot; but when potential new buyers become aware that Canon offers them fewer options than both Sony or Nikon, Canons stance may turn out to be "Penny wise-Dollar foolish".:-|

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