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Friday rant: The future of Canon RF and 3rd party lenses

Started 4 weeks ago | Discussions thread
Lisa Horton
Lisa Horton Contributing Member • Posts: 693
Re: Friday rant: The future of Canon RF and 3rd party lenses
18

My #.02

Sales of interchangeable lens cameras have dropped precipitously since their peak.  Camera makers have no choice but to adapt to that reality.  In the past the pie was big enough that the camera makers could "let" the third party lens makers have a piece of it and there was still enough for the camera maker to be healthy and profitable.

The pie is so much smaller now.  Even taking more of the pie, it's still a lot less than their share of the larger pie was.  I think that they 'need' those lens sales more now than they did in the not so distant past.

At the risk of sounding dramatic, if it came down to a choice of only  having Canon brand lenses available for my camera or not having Canon cameras available to buy, obviously I'd choose the former.  To put it another way, if the camera division doesn't make enough money, it will go away.  If blocking third party AF lenses is what it takes, that is an acceptable price, to me.

 Lisa Horton's gear list:Lisa Horton's gear list
Canon EOS RP Canon EOS R10 Canon EF 24-105mm f/4L IS USM Canon PowerShot SX10 IS Canon EF 85mm F1.8 USM +6 more
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