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Will Canon allow EF lenses to work on future RF bodies?

Started 1 month ago | Discussions thread
Occams Razor Senior Member • Posts: 1,252
Re: Will Canon allow EF lenses to work on future RF bodies?
2

Arthur Stanley Jefferson wrote:

Just a thought, ….could Canon slowly phase out the compatibility of EF lenses on future RF bodies…

If they did, it would be marketing suicide. This type of move would annihilate the customer good will and brand trust that they have built over decades. What message would they be sending by eliminating a feature that they aggressively promoted with the launch of the RF system? This hypothesis has no basis in the realities of running a successful business in a declining and extremely competitive marketspace.

...to increase new sales revenue from RF lenses?

Canon's goal is to maximize top line sales and profitability though customer adoption of the R system. Yes, making such a move may create a short term incremental increase in RF lenses sales but the long term prospects of maintaining and attracting new users would be severely compromised.   Penny wise, Pound foolish.

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Randy

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