Why we might never see Canon’s APS-C primes

Martin_99 wrote:

Foskito wrote:

BirdShooter7 wrote:

Martin_99 wrote:

jumpthesnark wrote:

Maybe Canon has done marketing research on their customers and they found that most people who buy APS-C bodies and dedicated lenses tend to want less expensive zooms and not fast primes?

So customers want less choices? I really doubt it. I think, that is clear their intention to protect FF products. From some reason a lot of customers are nostalgic and still buy Canon, just because the brand. At least it's what I see in my area often.

So the only reason to buy Canon is for the third party lenses? I must be a fool as I’ve been using Canon bodies and lenses and have been very impressed with their performance.

Canon is really involved with market segmentation of their own product range. They know who shops for an R3 vs an R5 vs an R6 Mk II vs an R8. The same goes for their APS-C bodies. Likewise, which lenses they buy - it's why they offer kit lenses with some bodies and not others. The answer to your question may very easily be they know their customers.

LOL yeah right... I am going to buy the R3 and the 28-70mm f2 because I feel "nostalgic"

There is no reason to be offended. I'm just describing my experience. I see the question relatively often online. Eg. "Should I buy R7 or R10?" Did you consider other brands like Fuji or Sony? "Not interested, I'm used to Canon" or something like that.

You seem to imply that the R7 and R10 aren’t good products that are worth considering.  I’m sure Fuji and Sony are fine products but the Canon stuff definitely is good stuff, don’t be fooled.