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Why we might never see Canon’s APS-C primes

Started 1 month ago | Discussions thread
Canon_Guy
Canon_Guy Senior Member • Posts: 1,486
Re: Why we might never see Canon’s APS-C primes

BirdShooter7 wrote:

Martin_99 wrote:

jumpthesnark wrote:

Maybe Canon has done marketing research on their customers and they found that most people who buy APS-C bodies and dedicated lenses tend to want less expensive zooms and not fast primes?

So customers want less choices? I really doubt it. I think, that is clear their intention to protect FF products. From some reason a lot of customers are nostalgic and still buy Canon, just because the brand. At least it's what I see in my area often.

So the only reason to buy Canon is for the third party lenses? I must be a fool as I’ve been using Canon bodies and lenses and have been very impressed with their performance.

Isn't this a nice logical fail? Your being impressed with Canon lenses has zero relation to the fact that there are same or even more impressive 3rd party lenses (like Sigmas 40/1.4 or 105/1.4 for instance).

Canon is really involved with market segmentation of their own product range. They know who shops for an R3 vs an R5 vs an R6 Mk II vs an R8. The same goes for their APS-C bodies. Likewise, which lenses they buy - it's why they offer kit lenses with some bodies and not others. The answer to your question may very easily be they know their customers.

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