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Why we might never see Canon’s APS-C primes

Started 1 month ago | Discussions thread
jumpthesnark Forum Member • Posts: 67
Re: Why we might never see Canon’s APS-C primes
2

Maybe Canon has done marketing research on their customers and they found that most people who buy APS-C bodies and dedicated lenses tend to want less expensive zooms and not fast primes?

Canon is really involved with market segmentation of their own product range. They know who shops for an R3 vs an R5 vs an R6 Mk II vs an R8. The same goes for their APS-C bodies. Likewise, which lenses they buy - it's why they offer kit lenses with some bodies and not others. The answer to your question may very easily be they know their customers.

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