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Disappointed with the fate of the EOS M line

Started 2 months ago | Discussions thread
Sittatunga Veteran Member • Posts: 5,406
Re: Disappointed with the fate of the EOS M line
2

R2D2 wrote:

Canon's #1 operating principle has always been to protect their higher end sales. Period. It's never been a question of ability, it's always been about will.

I've always had difficulty believing that bit of folklore. If Canon can make money out of fast APS-C lenses they will.  Those lenses aren't so much about stealing sales from their high end as stealing sales from their competitors and making their competitors look unattractive.

But those high end APS-C lenses are also up against Canon's low end FF models so, while the £490 EF-M 32mm f/1.4 makes the £700 XF 33mm f/1.4 look too big, too heavy and too expensive,  the RF 50mm f/1.8 is smaller, lighter and less than half the price of its EF-M equivalent. Canon can sell the EF-M lens because it's excellent and won't fit RF mount or DSLRs, but an RF mount version is a harder sell.  From an engineering point of view, top end APS-C is just too expensive for its results compared with low end FF.

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