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The X100v hype pushing prices to crazy leves

Started 3 months ago | Discussions thread
jhorse Veteran Member • Posts: 5,913
Re: The X100v hype pushing prices to crazy leves
5

Peter Foiles wrote:

I think this may be relevant to the situation with the X100V:

https://www.indeed.com/career-advice/career-development/scarcity-principle

The X100V did not suddenly become a better camera but the fact that it has become hard to get may in itself drive demand unrelated to its utility as a photographic tool.

I agree with the scarcity theory. While some may call it hype, often caused and increased by social media, there is a demand. To create such a demand, the product itself has to offer something a bit special that people need or stoke an inner desire. I suspect, but obviously do not know, that in photographic terms there is a mass desire to own a special product.

All I can say is hats off to Fuji for designing a winner. If creating a winner makes them a stronger brand and stronger commercially to continue developing new photographic products I'm all for it.

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