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Pentax Film Project

Started 4 months ago | Discussions thread
altis Senior Member • Posts: 1,109
Re: Pentax Film Project
3

I think this is a really smart move from Ricoh/Pentax.

For years they’ve just been catering for the dwindling list of existing Pentax users. This move will bring in a new audience of young photographs keen on an analogue experience far removed from their day-to-day digital lives. This aligns well with Pentax’s commitment to the OVF.

Sure, we can all buy used cameras for next to nothing but, for a very few desirable models, prices can be eye watering. For example, mint GR21’s can fetch up to $2000 - and that’s used, with parts and service increasingly difficult to find. This is the type of market they are aiming for.

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