How can Sigma make sure the FFF is the best success it can be? Locked

Le Camerique wrote:

Having shot and loved but eventually given up on a DP2 Merrill the things I would want added are...

Image stabilization. Body or lens, either is fine

An EVF

And RAW I can edit in Lightroom

Nothing else would matter to me. It can be slow as molasses. Bad past ISO 200 still. Contrast AF. Whatever.

Interesting . . . and Sigma never made an SD camera with IBIS or a good, normal or wide prime with OS. Hmmm . . .

There sure are lots of alternatives with IBIS nowadays, huh?

Maybe Sigma SHOULD put IBIS into their camera, or just lose those potential sales. I guess that's how they've been thinking over the years, adding more and more things to their cameras, like weather seals, interval timer shooting capability, video (in the DP Merrills), SFD mode, etc. Sigma definitely seeks to improve image quality for a reasonable price, as they should, or they will be relegated to be a third-rate company, and get beaten by the upcoming Chinese third-party lens makers, some of which will eventually become camera makers too. If you're going after image quality it makes sense to put IBIS into your cameras, in my opinion. Many people shoot handheld, and IBIS helps in such situations, especially when there is no OS in the lens, and none of Sigma's newest prime lenses have OS. Obviously Sigma sees a need for image stabilization in their cameras, or they would have never bothered to put digital stabilization into the fp.