Recent launches and future of the X-Pro series

Truman Prevatt wrote:

Barbarus wrote:

I believe the key lessons of your historical analysis of recent product of launches are not wasted on them. Fuji knows that whatever X-Pro4 they launch, some sizable percentage of current owners will scream bloody murder and write diatribes online about how "Fuji lost it's way" or that maybe they're switching to some competitor. This will be true no matter what kind of screen or feature set the camera has.

The man speaks the truth. The XPro has been polarizing from day one. There are those that want the OVF kicked under the bus. The unique feature is the OVF. There are much better options with EVF only out there.

Then we get to the display. I think the XPro is a luxury item in the sense that it until the XH2S it was the highest priced camera in the X line up with arguablely the the smallest feature set for the price point in the X-line up. It is one of those products that Fuji uses to promote itself - a camera no one else makes in this day of look alike mirrorless cameras.

Such products are going to cause all sorts of controversy - especially for those "looking for a deal,"

No matter what Fuji does - there will be whimpering, whining and gnashing of teeth. I think they know that and I don't think they care that much. With the current XT5, XH2 and XH2s - they have most based covered. Now they can produce the signature lines - the only cameras with an OVF in today's mirrorless world where one does not have to view the world through a video screen. Of course the X100V follow on and the XPro4.

I think Fuji actually enjoyed the XPro3 screen controversy, because it reflected conviction and creativity on the brand. They really "leaned into it" in their marketing.  Also, modifying the OVF so it could be shared with the X100V was probably a practical necessity, given the lower production volume of rangefinder style cameras.  I suspect the next one might get dual magnification back because the 40mp sensor's 1.4x and 2.0x cropping will likely be promoted as a more important feature of the X100VI.