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… Sigma and Wabi Sabi

Started 8 months ago | Discussions thread
D Cox Forum Pro • Posts: 32,979
Re: Some SD9 Color Accuracy Numbers
1

DMillier wrote:

Iain G Foulds wrote:

DMillier wrote:

Sigma's marketing of its cameras has been a mystery. They insist on trying to compete with mainstream products. Which doesn't work because neither the camera bodies nor the sensors can compete feature for feature.

… Perfect. Like the grocery business. Often the best products have the worst marketing.

Maybe market it like a Leica Monochrom or an Infrared camera: focus on what it does that is different from Bayer sensors rather than trying to pretend it is better than Bayer sensors at all the things they are good at.

The one thing that it is clearly totally superior to Bayer sensors hardly gets a mention: freedom from digital artefacts such as colour aliasing/moiree and demosaicing artefacts, leading to greater enlargeability and very crisp edges without sharpening halos when viewed at 100%.

You do have to turn down the Sharpening control in SPP to avoid halos. The sharpness of fine detail from the Merrill still amazes me, but you have to view at 100% to see it.

Not that every photo needs to have ultra sharp fine detail.

Don

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