Re: @John Gellings & Rod McD
3
Snap Happy wrote:
I'm happy to use (and am already using) what's available, my point via my slightly-tongue-in-cheek original post is I think Fujifilm's strategy here seems quite opaque, at least to me.
Apparently so. But I'm not sure why.
Launching a very capable focus-tracking pro camera but without an eco-system of fast tele lenses even announced makes me think either:
- Fujifilm don't want to gain market share in the pro-sports market or think the RoI is too long, or too uncertain (probably quite a small market, relative to point 3, but with deep pockets)
That's is basically correct. If they did, they'd have a totally different lens lineup and the X-H1 would have been out a long time ago and marketed correctly as a pro sports camera and the X-H2 would have followed sooner.
- Fujifilm have some things up their sleeves as yet unannounced, and are possibly waiting to judge reaction to the new camera before committing.
No. Fujifilm does not intend to compete in the pro sports market against Canon, Sony, and Nikon. Look at their camera models over the years. Look at the heavy marketing of the old school analog exposure dials. Fujifilm does not intend to spend resources on a niche user base of pro sports photographers with 3 major companies already occupying that space.
- Fujifilm want to concentrate on the wildlife/enthusiast market because that's where they see the better RoI (probably quite a big market, relative to point 1).
They're not even concentrating on the wildlife market. They're concentrating on the amateur and enthusiast market. You don't need to be a pro to want a high performance stacked sensor body. $2,500 gets you one without having to spend A1, A9, Z9, R3 type of money.