Real Estate Photography image rights

Started 6 months ago | Discussions thread
Michael Fryd
Michael Fryd Forum Pro • Posts: 15,645
Re: Real Estate Photography image rights

Brett8883 wrote:

Michael Fryd wrote:

Brett8883 wrote:

Michael Fryd wrote:

Brett8883 wrote:

Michael Fryd wrote:

Brett8883 wrote:

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Of course an interesting question is whether the Realtor is allowed to put the images on the Multilist. Multilist images tend to propagate to Zillow and other assorted services. Those images may stay around for decades, and can easily reappear the next time the property goes on sale.

If you are going to allow the images to appear on the multilist service, then you cannot reasonable expect use of the images to stop once the property sells.

Well we agree on pretty much every front.

The multi list service is an interesting case.

And the multi list service is likely the most common way for a Realtor to market a property.

It's important for a photographer to understand the client's needs so he can make sure he is selling the client a product that the client can use.

If the photographer limits use of the images to only the original listing agent, and only until the property sells, then the images are not very useful as they can't be submitted to a multi-list.  This is because the multi-list requires that the Realtor to pass along certain rights to the multi-list service, and he can't legitimately do this if he doesn't have those rights to pass along.

This brings us back to a situation where the Realtor pretty much needs a very broad license in order for the images to be useful.

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