Client care: Photography licensing question Locked

Started 11 months ago | Discussions thread
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Ellis Vener
Ellis Vener Forum Pro • Posts: 18,449
Re: Client care: Photography licensing question

“Can someone remind me why it is, that we, as photographers, don’t just charge for the job and then let all the parties involved share?”

It is your work and your income so you can structure your fees and to charges however you want.

The reason to charge anyone else is that you need to think about additional and third party usage the same way bankers think about money: as capital you want to have making money for you. The photos have commercial value and your job as a business owner is to create a profitable business.

Letting someone else exploit your hard earned skillset, experience, time, and tools for their commercial gain without compensating you for it is a dumb way to run a business.
It also needs to be said that there can be  financial value in extending “good will” towards a client, that capital is best user by extending  it towards clients you already have a relationship with, not towards  strangers you have no relationship with.

Also in a more global sense, it devalues your work and you have your client paying for the other businesses advertising efforts.

If all the homeowner wants is copies of the photos for their own enjoyment, and you don’t want to charge, that’s great but make sure you write up a contract for them that says that. You don’t want them giving photos to some other business.

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Ellis Vener
A working photographer since 1984.
To see my work, please visit http://www.ellisvener.com
Or on Instagram @EllisVenerStudio

 Ellis Vener's gear list:Ellis Vener's gear list
Nikon Z6 Nikon Z7 II Sigma 70-200mm F2.8 EX DG OS HSM Nikon Z 24-70mm F4 Zeiss Batis 40mm F2 CF +4 more
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