Ricoh/Pentax and PetaPixel false headline

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kamerakiri Regular Member • Posts: 386
Ricoh/Pentax and PetaPixel false headline
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PetaPixel has this headline today:

Ricoh to Stop Mass Producing Cameras, Sell Direct to Consumer Only

which they have contrived out of

https://news.ricoh-imaging.co.jp/rim_info/2022/20220120_031454.html

I want to clarify a few things, which puts the announcement in perspective:

1. The announcement is for Japanese market only. The sales pattern will change for Japan only. This is not an international announcement.

Ricoh Imaging Corporation (President and CEO: Noboru Akabane) will renew its manufacturing and sales structure in Japan on April 1, 2022

2. "Workshop" is an incorrect translation. The actual meaning of the word(which is a Chinese loanword into Japanese) is closer to French word "atelier" which means an artist's studio or graphic design studio. It is just a fancy term for the fact that Pentax will likely make smaller batches of limited editions(with custom features), rather than a mass run of same black body. This means they'll take user input to design these variations and connect with fans. A bit Fuji like model where they put the same sensor/processor generation in multiple cameras, with only difference being form factor.

No they are not shutting down factories, and no, future Pentax cameras won't be made by old men struggling in a garage workshop. No, Pentax won't stop selling at B&H and Adorama.

PENTAX has been gaining support from customers mainly through its SLR cameras, and we will expand the range of customisation to further reflect customers' requests and provide studio value.

Couldn't have said it more clearly. Pentax are serious about Monochrome/Astro custom versions.

Here's the full translation from DeepL(please stop using Google translate. It is not great.):

Ricoh Imaging is reborn!
~ Ricoh Imaging will be reborn as a brand with value for the future, utilizing "digital" methods to connect directly with customers and
Ricoh Imaging will be reborn as a brand with value for the future by using "digital" methods to connect directly with customers and "studio-style" manufacturing.
Ricoh Imaging Co.

Ricoh Imaging Corporation (President and CEO: Noboru Akabane) will renew its manufacturing and sales structure in Japan on April 1, 2022, to enhance the value of its two brands, PENTAX and GR. We will establish a new business structure to further enhance the value of the two brands, PENTAX and GR, and to further sharpen and deepen the appeal of the two brands through direct connections with customers using "digital" methods and "studio-style" manufacturing.

Message from Noboru Akahane, President and Representative Director
Up until now, we have conducted our business while sensing the strong feelings of our customers toward the PENTAX and GR brands. While we would like to respond to their wishes as much as possible, we feel that the conventional way of doing business, which is based on mass production and mass sales, is becoming unfriendly to the recent changes in the market environment.
However, the activities of people taking pictures, sharing them and enjoying them are rather unstoppable. We will continue to respond to the diversified needs of our customers and challenge new paths together with them.
Ricoh Imaging will take on "two challenges".

(1) To be close to our customers by making full use of "digital" methods.
(2) Realize "studio-like" manufacturing
Going beyond the conventional wisdom, we believe in our customers' strong desire for both PENTAX and GR brands, and we will develop as a manufacturer that works together and creates together.

<Specific initiatives for the "Two Challenges

1. Strengthen relationships with customers using "digital" methods and "studio-style" manufacturing
(Deliver what you want to the people who want it. Enhance user communication.)

We will further strengthen online and offline contact points between Ricoh Imaging and its customers, and build a co-creation community where each customer is connected and mutual communication is activated.
In addition, we will expand opportunities for customers throughout Japan to experience a wide range of PENTAX/GR cameras and products.

The PENTAX brand
PENTAX has gained the support of customers mainly through its SLR cameras. PENTAX has been gaining support from customers mainly through its SLR cameras, and we will expand the range of customization to further reflect customers' requests and provide studio value. We will also build a system that allows us to work together with our customers from the product planning stage through communication via online fan meetings.

GR Brand
GR is committed to the concept of "the most powerful snapshot shooter" and pursues the universal value of snapshots. The GR brand will pursue the universal value of snapshots by focusing on the concept of "the most powerful snapshot shooter. In order to connect directly with customers and create a snapshot culture, we will focus on activating fan communities through social media and interaction through offline events to strengthen two-way relationships.

2. Shift to "digital" sales methods and "studio-style" production
(Strengthen Ricoh Imaging Stores, open directly managed malls in major marketplaces)

We will shift from a sales method mainly based on a distribution network via dealers to sales via the Internet to improve the efficiency of business operations. In addition to our own direct EC sales sites, we will open directly managed malls in major marketplaces to expand opportunities and venues for direct connection between Ricoh Imaging and customers.
In addition, by utilizing digital sales methods, we will be able to understand market demand in more detail and achieve optimal production that differs from the conventional model of mass production and mass sales. At the same time, through direct contact with customers, we will reflect their voices in our manufacturing more than ever before, aiming to provide products that are more attractive to customers.

Strengthening the Ricoh Imaging Store (direct EC sales site)
As the brand value of PENTAX and GR deepens, we will enhance the independent content of each site and use it as a place for interactive communication with customers.

Opening directly managed malls in major marketplaces
We will open directly managed malls for both Pentax and GR in major marketplaces on the Internet. By doing so, we will increase the number of points of contact with customers and expand opportunities for customer purchases and communication.

Translated with www.DeepL.com/Translator (free version)

NB: Not a Pentax user here, but was interested in Ricoh GR. I couldn't stop myself from pointing out how bad the article at PetaPixel is. It is equivalent to brand defamation. Once again, Ricoh has announced no change for US or international market.

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