Maybe Nikon's waiting for the Z9 hype to die down before sending DSLRs out with a bang

Started 6 months ago | Discussions thread
Craftsman70 Contributing Member • Posts: 659
Re: Why Would Nikon Want...

mainoo wrote:

Craftsman70 wrote:

Dec 2021. Nikon Z9 - if the demand stories are true, it'll take a year for everyone who wants one to get one. More people will jump on board if the camera lives up to the hype.

Dec 2022 Nikon Z8 - slimmed down version of Z9 (same form factor) with key features in place but priced at USD 3K+.

Dec 2023. Nikon Z6/7 III - same form factor - AF finally fixed and some features from Z9 (if they are smart, they'll keep the LCD) and priced same as now.

Dec 2024 Nikon ZX - they'll be working on this now to ensure that they retain the advantage they have over the rest of the field. Then rinse and repeat.

That might be a bit too dense of a release schedule for Nikon considering that by some time next year, their DX offerings in the Z lineup would be getting very old and thin. I suspect that Nikon will increase their Z DX line up sooner rather than later and run with the FX horses for now.

Quite possibly - I make no claim to understanding how manufacturing timelines work. My point was more that if I were Nikon, from a marketing standpoint, I would be looking to keep the pot boiling and ensuring that I don't prematurely shut off any sales pipeline by announcing anything too soon. To keep the pot boiling I wouldn't delay too long either.

I'm with you on that point - milk the cow when the cow is still giving milk!  However, they do have to ensure that their other product lines are looked after or else they will see people decide to make make a choice between waiting and buying something (or sometimes someone) else.  Once that happens, there is a good chance that they might not buy a Nikon product the next time around.

 Craftsman70's gear list:Craftsman70's gear list
Nikon D200 Nikon D7000 Nikon D7200 Nikon D780 Nikon AF-S DX Nikkor 18-200mm f/3.5-5.6G IF-ED VR +14 more
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