Maybe Nikon's waiting for the Z9 hype to die down before sending DSLRs out with a bang

Started 6 months ago | Discussions thread
T O Shooter Forum Pro • Posts: 11,828
Re: Why Would Nikon Want...

michaeladawson wrote:

mainoo wrote:

Craftsman70 wrote:

Dec 2021. Nikon Z9 - if the demand stories are true, it'll take a year for everyone who wants one to get one. More people will jump on board if the camera lives up to the hype.

Dec 2022 Nikon Z8 - slimmed down version of Z9 (same form factor) with key features in place but priced at USD 3K+.

Dec 2023. Nikon Z6/7 III - same form factor - AF finally fixed and some features from Z9 (if they are smart, they'll keep the LCD) and priced same as now.

Dec 2024 Nikon ZX - they'll be working on this now to ensure that they retain the advantage they have over the rest of the field. Then rinse and repeat.

That might be a bit too dense of a release schedule for Nikon considering that by some time next year, their DX offerings in the Z lineup would be getting very old and thin. I suspect that Nikon will increase their Z DX line up sooner rather than later and run with the FX horses for now.

Quite possibly - I make no claim to understanding how manufacturing timelines work. My point was more that if I were Nikon, from a marketing standpoint, I would be looking to keep the pot boiling and ensuring that I don't prematurely shut off any sales pipeline by announcing anything too soon. To keep the pot boiling I wouldn't delay too long either.

Sony is eating Nikon’s lunch. You’re suggesting basically 2024 to come out with Z6/7 models that fix AF deficiencies against Sony and Canon. A Z8 is not what is needed next. What is needed next is a best in class bread and butter camera that the masses, what’s left of them, will buy.

I looked at Mainoo's timeline for new Zee bodies and was going to post along your lines, but said "why bother?".

I think fellows misunderstand how bad Nikon needs a body for the masses, and the Z9 is far from that.  There's a lot of fellows figuratively pulling their wallets out of their pockets and pre-ordering a Z9, but unless there's been a big influx of cash, and going off the DSLR forum, the masses buy D600, D750 and D500 cameras, all those pre=orders will not be actual purchases.  The size of it is likely a deal breaker for most.

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