Maybe Nikon's waiting for the Z9 hype to die down before sending DSLRs out with a bang

Started 6 months ago | Discussions thread
Craftsman70 Contributing Member • Posts: 659
Re: Why Would Nikon Want...

mainoo wrote:

Bill Ferris wrote:

Any way we slice it, Nikon benefits from priming the customer enthusiasm pump and announcing downmarket products build around Z9 features & functionality as soon as possible. That only results in more people being excited about what's coming from Nikon.

No, not as soon as possible. Nikon's nest bet is to thoroughly soak up the Z9 market before releasing anything further. I predict the following timeline

Dec 2021. Nikon Z9 - if the demand stories are true, it'll take a year for everyone who wants one to get one. More people will jump on board if the camera lives up to the hype.

Dec 2022 Nikon Z8 - slimmed down version of Z9 (same form factor) with key features in place but priced at USD 3K+.

Dec 2023. Nikon Z6/7 III - same form factor - AF finally fixed and some features from Z9 (if they are smart, they'll keep the LCD) and priced same as now.

Dec 2024 Nikon ZX - they'll be working on this now to ensure that they retain the advantage they have over the rest of the field. Then rinse and repeat.

That might be a bit too dense of a release schedule for Nikon considering that by some time next year, their DX offerings in the Z lineup would be getting very old and thin.  I suspect that Nikon will increase their Z DX line up sooner rather than later and run with the FX horses for now.

After all, they have many in the DX area using older cameras for several years now.  Many of them may feel the need to move on just like how they left the D300s as their top DX model for too many years before the D500 was introduced.  The D500 is approaching that point now.

 Craftsman70's gear list:Craftsman70's gear list
Nikon D200 Nikon D7000 Nikon D7200 Nikon D780 Nikon AF-S DX Nikkor 18-200mm f/3.5-5.6G IF-ED VR +14 more
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