Maybe Nikon's waiting for the Z9 hype to die down before sending DSLRs out with a bang

Started 6 months ago | Discussions thread
ARClark
ARClark Veteran Member • Posts: 4,597
Re: Why Would Nikon Want...

mainoo wrote:

Bill Ferris wrote:

Any way we slice it, Nikon benefits from priming the customer enthusiasm pump and announcing downmarket products build around Z9 features & functionality as soon as possible. That only results in more people being excited about what's coming from Nikon.

No, not as soon as possible. Nikon's nest bet is to thoroughly soak up the Z9 market before releasing anything further. I predict the following timeline

Dec 2021. Nikon Z9 - if the demand stories are true, it'll take a year for everyone who wants one to get one. More people will jump on board if the camera lives up to the hype.

Dec 2022 Nikon Z8 - slimmed down version of Z9 (same form factor) with key features in place but priced at USD 3K+.

Dec 2023. Nikon Z6/7 III - same form factor - AF finally fixed and some features from Z9 (if they are smart, they'll keep the LCD) and priced same as now.

Dec 2024 Nikon ZX - they'll be working on this now to ensure that they retain the advantage they have over the rest of the field. Then rinse and repeat.

You guys are not far apart. There are differences between leaking, teasing announcing and releasing. I think your release schedule is not unreasonable. But to Bill’s point, leaking or trading some specs not too far down the road would be helpful to those waiting on the inevitable smaller body form and giving them planning horizon.

 ARClark's gear list:ARClark's gear list
Nikon 500mm F5.6E PF Nikon D850 Nikon Z9 Nikon AF-S Nikkor 70-200mm f/2.8G ED VR Nikon AF-S Micro-Nikkor 105mm F2.8G IF-ED VR +14 more
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