Maybe Nikon's waiting for the Z9 hype to die down before sending DSLRs out with a bang

Started 6 months ago | Discussions thread
Bill Ferris
Bill Ferris Veteran Member • Posts: 8,042
Re: Why Would Nikon Want...
5

primeshooter wrote:

shuncheung wrote:

Bill Ferris wrote:

If the pre-order rumors are anything close to accurate, photographers are more excited about the Z9 than any Nikon body since the D850. If anything, Nikon will leverage that enthusiasm by making an announcement - perhaps by the end of this calendar year - that the Z8 is in development and coming in 2022. Reassuring photographers that Z9 capability will be designed into downmarket products is the #1 thing Nikon can do to leverage the Z9 hype.

There is only a month and half left in 2021, and Nikon won't start shipping the Z9 until at least mid December. There is no better way to stop their own Z9's momentum to announce some "Z8" is coming with most of Z9's features but less expensive. Or announce another DSLR money loser when the world has moved to mirrorless. Either move would be a major shot in their own foot.

The only new DSLR Nikon may announce in the future are those anniversary model, special edition type, ALA Leica. But even that is getting unlikely. Nikon already have the retro Zfc. Perhaps that will make an FX version.

The thing is hype like this has a way of dieing fast. Why? Well because most nikon users won't buy this because of its price size and weight. The bigger market will be in a Z8 or whatever nikon calls it, but essentially a z7ii style body but with pro controls - without the missing buttons like the focus mode button, the 10 pin remote terminal at the front so it doesn't interfere with l bracket use, better AF, less or no blackout, so on and so forth (that z9 horizontal and vertical tilting screen is a must!). I think it is unlikely that masses of people who want a Z9 will suddenly not wish that style of body just because a Z8 is on it's way. The Z9 body is massive and weighty, if you want that type of camera you already know and go for it.

Exactly. Nikon only benefits from the Z9 by developing and releasing downmarket products that make the most desirable features & functionality of the Z9 available to enthusiasts.

The sooner they get on with that, the better. No D4 thru D6 shooter who's been waiting for the Z9 is going to pass on it because a non-gripped Z8 is announced. Not. One. If a D850 shooter who pre-ordered a Z9 cancels to get in line for a Z8, Nikon still gets a multi-thousand dollar sale. Plus they'll get the same sale from the thousands of D850 shooters who didn't pre-order a Z9 but can't wait to get in line for the Z8. If Nikon announces a Z900 is in development, the line of D500 and D7500 shooters getting in line for that will be long and enthusiastic. Professionals who pre-ordered the Z9 may join them in that line to get a second body having a similar user interface & functionality but lighter in weight and better at filling the frame when photographing distant subjects.

Any way we slice it, Nikon benefits from priming the customer enthusiasm pump and announcing downmarket products build around Z9 features & functionality as soon as possible. That only results in more people being excited about what's coming from Nikon.

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Bill Ferris Photography
Flagstaff, AZ
http://www.billferris.photoshelter.com

 Bill Ferris's gear list:Bill Ferris's gear list
Nikon D610 Nikon D500 Fujifilm X-T20 Nikon AF-S Nikkor 16-35mm F4G ED VR Nikon AF-S Nikkor 70-300mm f/4.5-5.6G VR +4 more
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