Maybe Nikon's waiting for the Z9 hype to die down before sending DSLRs out with a bang

Started 6 months ago | Discussions thread
shuncheung Veteran Member • Posts: 3,894
Re: Why Would Nikon Want...
2

Bill Ferris wrote:

If the pre-order rumors are anything close to accurate, photographers are more excited about the Z9 than any Nikon body since the D850. If anything, Nikon will leverage that enthusiasm by making an announcement - perhaps by the end of this calendar year - that the Z8 is in development and coming in 2022. Reassuring photographers that Z9 capability will be designed into downmarket products is the #1 thing Nikon can do to leverage the Z9 hype.

There is only a month and half left in 2021, and Nikon won't start shipping the Z9 until at least mid December. There is no better way to stop their own Z9's momentum to announce some "Z8" is coming with most of Z9's features but less expensive. Or announce another DSLR money loser when the world has moved to mirrorless. Either move would be a major shot in their own foot.

The only new DSLR Nikon may announce in the future are those anniversary model, special edition type, ALA Leica. But even that is getting unlikely. Nikon already have the retro Zfc. Perhaps that will make an FX version.

 shuncheung's gear list:shuncheung's gear list
Nikon Z6 Nikon Z6 II Nikon Z9 Nikon 500mm F5.6E PF Nikon Z 24-70mm F4 +6 more
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