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Canon R3 vs. Nikon Z9 (Price)

Started Oct 28, 2021 | Discussions thread
aftab
aftab Forum Pro • Posts: 10,450
Re: Canon R3 vs. Nikon Z9 (Price)
7

Camera companies don't make much money from flagship bodies. So, Nikon can afford to price it at 5500/- USD. With this pricing, Nikon is mostly targeting existing Nikon DSLR users - Dx series users and D850 users. Nikon is also targeting those who have moved from Nikon to Sony and Canon, they are likely to have a soft corner for Nikon, so if anyone wants to switch back to Nikon by selling their Sony or Canon gears they will incur less loss. If this strategy pays off Nikon wins, it doesn't they don't lose much.

Canon could have done the same with R3, but they decided to be greedy. Based on the success of R5 and R6, they were confident and were more focused on short-term profit. Two developments probably took Canon by surprise. Canon was expecting an A9II upgrade from Sony, instead, they got A1. Canon was expecting Nikon to price Z9 around 6500/- USD or even higher. R3 is an awesome camera in its own right but given the competition, its price should be less than 5500/- USD. In the long run, this would have served Canon better.

But Canon has such a huge presence in the market that none of these probably matters. Or, maybe it does. Most people are still using DSLRs. When they move to mirrorless over the next few years, the price will be an important consideration.

 aftab's gear list:aftab's gear list
Canon G1 X II Panasonic FZ1000 Canon EOS 5D Canon EOS 5D Mark III Nikon D600 +25 more
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