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Canon R3 vs. Nikon Z9 (Price)

Started Oct 28, 2021 | Discussions thread
james _ Regular Member • Posts: 200
Re: Canon R3 vs. Nikon Z9 (Price)
2

justmeMN wrote:

rlaplaca wrote:

Before Nikon's announcement, I was thinking that Canon's price for the R3 is very aggressive. Now I think it's just plain arrogant.

Nikon is using Penetration Pricing.

Penetration Pricing (investopedia.com)

Canon is probably using Price Skimming.

Price Skimming Definition (investopedia.com)

i do worry if the aggressive pricing from nikon will hurt them in the future. i mean, look at how many people freaked out and complained over the sony a7iv's pricing, even though reviews and users largely agreed the a7III could have been more expensive and still rated an incredible camera back at its launch

the potential problem with pricing lower than your competitors is that A) consumers will start to see your brand as budget friendly instead of the cream of the crop, and B) consumers will start to expect your products to consistently be cheaper than competitors' or else deem it not worth it.

i don't think it's as much an issue for nikon since the z9 probably mostly retains their DSLR and mirrorless userbase within nikon rather than attract any new users...but it will be interesting how it unfolds in the future.

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