ON1 Photoraw 2022 plugin capability

Started 3 months ago | Discussions thread
bmoag Veteran Member • Posts: 3,048
Re: ON1 Photoraw 2022 plugin capability

I agree this is a major blunder in On1 marketing. Could be fatal.

Having communicated with On1 about this it seems they believe their biggest customer base uses On1 as a LR/PS replacement and not as a plug-in. I kind of doubt it but they appear to be betting the farm on that assumption.

Mighty bold for a niche product in a limited size market.

I wish On1 luck but I think they have made a serious blunder in separating the products like this and so alienating a big part, I think the biggest, of their customer base. The smart thing to do would be to offer existing customers the plug-ins at the upgrade price if they insist on separating the packages going forward-- if this marketing decision gives them much of a forward to move into.

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