Well this did not take long

Well, it's an entertaining enough notion, a bit of light reading for a Saturday morning coffee break.

To be extended into a well rounded anecdote I think it should at least pay some lip service to the competing notions of cashflow management, overconfidence and overstocking, the lack (or excess) of which lead to numerous tech companies going belly up in the 90s. Apple were very nearly one of them.

Commodore was one of them. At one time the worlds largest maker of personal/home computers, and then gone, taking the Amiga, perhaps the finest ever home computer, with it.

Now it's fair to say it wasn't just these competing notions that were to blame in Commodore's case, indeed it is remarkable that Commodore aren't in the Guinness Book of records for sheer scale, volume and nature of their screw-ups, but cashflow mismanagement and overconfidence were in among them. Commodore didn't just shoot themselves repeatedly in the foot, they employed shotguns and shackles to ensure they never missed their feet.

It's not always about screwing over your customers, sometimes it's about trying to ensure you don't screw yourself.

And I don't think photogear buyers need much in the way of hype, they are usually quite self sufficient in the gas department.

Marco Nero wrote:

As I have stated on previous occasions, Canon have taken a leaf out of Apple's marketing playbook:
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By hyping new products and then deliberately under-supplying (yes, that's exactly how it works), they can drive up demand to ridiculous levels which then increases media coverage and public discussion, which then attracts even more attention and drives up demand further.
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They did this with the release of the R cameras, all of them... including RF adapters, RF lenses and EOS R camera bodies (especially the R5 and R6). If you don't believe this, then you must accept that they were "caught with their pants down" on just about every single product bought to market in the last few years... including batteries and spare parts.
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This is a well known marketing technique that was pioneered by Apple when releasing new products. The usual claims of "we have received more orders than anticipated" line is the same excuse trotted out in the past. The method is surprisingly effective.
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But both Apple and Canon have very capable customer and market research - which they indulge in whenever they release new products. They tend to know exactly how many products will be needed and how strong the demand is, long in advance of release.